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1、Inaworldwherebiggeroftenmeansbetter,newspapersinsteadaretakingapagefromtheelectronicsindustry,pursuingaquestforsmallnessandconvenienceinanefforttoretainanincreasinglyscarcecommodity:readers. FromChiletoBritainandFinlandtoMalaysia,newspapersthatoncepublishedin
2、thetraditionalbroadsheetsizeareswitchingtothesmallertabloid,orcompact,layout.Thetrendisblurringadistinctionbetweentraditionallystaidandseriousbroadsheetsandraciertabloidsandcouldfuelanaccelerationinthenumberofnewspapersmakingtheswitch,expertssay. Whetherthist
3、urnsouttobeanythingmorethanashort-termfix-attractingenoughnewreadersandadvertiserstoimprovetheindustry'sfortunes-remainsunclear. WithsalesfallinginmostdevelopedeconomiesasreadersturntotheInternetandothersourcesfornews,newspaperpublishersseemeagertoembraceanys
4、trategythatwillshoreupcirculation.Studiesshowthatreadersliketabloidsbecausetheyareeasiertohandlethanbroadsheets,particularlyonawindyparkbenchoracrowdedtrain. "Peoplewantthingsinmoreconvenientpackages-whetherit'smotorcarsoriPodsornewspapers,"saidNeilHurman,man
5、agingdirectoratManningGottliebOMD,aLondon-basedfirmthatbuysadvertisingspaceinnewspapersandothermedia."Thenewspapersarejustgoingalongwiththat." TheWallStreetJournalbecamethelatestnewspapertoannounceaphysicaldownsizing,sayinglastweekthatitplannedtostartprinting
6、itsEuropeanandAsianeditionsastabloidsinOctober,whilekeepingitsmainU.S.editionasabroadsheet. Lastmonth,theNewStraitsTimes,anEnglish-languagenewspaperinMalaysia,wententirelytabloid,afterintroducingsuchapaperasatestalongsideitsmaineditioninSeptember.Aclusterofne
7、wspapersinScandinaviaaremakingthechangethisyear,followingsimilarmoves单位：湖北省荆门 姓名：李国 E_mail：liguo619@sina.comlastyearbycompetitors.NewspapersinSwitzerland,FranceandBulgariaareshrinkingtheirpagesizes,too. JimChisholm,aconsultantandstrategyadvisertotheParis-base
8、dWorldAssociationofNewspapers,estimatesthatbytheendofthisyear,morethan40percentofnewspapersworldwidewillbetabloids,upfromaroundone-thirdin1999. Therecentwaveofconversionswasprompt
