2018年全球企业数据分析影 响力指数（英文）.docx

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1、1TheUntappedValueofAnalyticsAnewglobalbenchmarkingstudyrevealsthatanalyticsleaderssee60percentmoreprofitsthanthelaggards.Now,forthefirsttime,theAnalyticsImpactIndexgivesorganizationsanunderstandingofthepotentialofanalyticsaswellasthecapabilitiesrequiredtocaptureth

2、emostvalue.TocreatetheIndex,MelbourneBusinessSchoolandA.T.Kearneysurveyedmorethan400companieswithamedianrevenueof$1billionacross34countriesandadozenindustries—benchmarkingboththevaluerealizedandtheanalyticscapabilitieswithineachorganization(seefigure1).Wethenanaly

3、zedthefinancialimpact.2Figure1TheAnalyticsImpactIndexcoversabroadrangeofcompanies2018AnalyticsImpactIndexTheUntappedValueofAnalytics3Americas1$%AsiaPacific@2%TheUntappedValueofAnalytics3Europe,theMiddleEast,andAfrica2(%Industrycoverage12industriesExecutivesMoreth

4、angOOrespondentsCompanysizeMedianrevenue:$1billionTopthree:Consumergoodsandservices:21%Technology:1g%Healthcare:1g%C-suite:g(%Directors:1%Managers:28%Revenuerange:$1.$millionto$2gbillionSources:MelbourneBusinessSchool;A.T.KearneyanalysisTheAnalyticsImpactIndexhi

5、ghlightsthedifferenceinacompany’sprofitabilitybasedontwofactors:maturityintermsoftheanalyticsoperatingmodelandtheimpactofanalyticsasaproportionoftotalprofits.Ourstudyrevealsthatonly8percentofcompaniesareextractingthefullpotentialofanalyticsaftercalculatingthelevel

6、ofanalyticsmaturity(seefigure2onpage3).3Firmsacrossthefourstagesofmaturityhavevaryinganalyticscapabilities:Laggards.Analyticsislimitedtodescriptiveanalysisofthedata,andgenerallybackward-lookingreportingonperformance.Thesecompaniesdonotyethaveaclearlydefinedanalyti

7、csstrategyandlackthecultureneededtomoveforward.TheUntappedValueofAnalytics32ThisresearchandanalysiswerecarriedoutbetweenJanuaryandJuly2018.3Becausethisstudyisinitsfirstyear,theseinferencesarelargelycorrelationalratherthancausal.However,asweobtainlongitudinaldatawi

8、thperiodicsurveys,wehopetodeterminecausationfromvariousfactors.TheUntappedValueofAnalytics3Figure2FourstagesofanalyticsmaturityAnalyticsstagesofexcellen