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1、浅析上海导游服务的现状(1)【摘要】旅游业的竞争归根到底是人才的竞争，导游员作为旅游工作的一线人员，是旅行社和旅游者之间的纽带，也是旅游人才竞争的关键因素之一。本文通过对上海旅游业现状分析，重点研究了上海导游员的现状问题，并就这些问题从增加导游人员数量上和提高导游人员素质等方面提出了一些改进建议。【关键词】上海；导游现状；导游服务IntroductionThroughoutthepastcentury,Shanghaihashadnumerousnametagsattachedit,suchasthe“ageofShanghai,morethananyotherChinesecity
2、,isbountifulintheostprosperouscityinthenation,Shanghaiistheeconomic,financialandculturalcenterofChina.ShanghaiasafastandmodernmetropoliscanattractmoreandmorepeoplefromallovertheostvisitorsindustryinShanghaiisdevelopingrapidly.Inrecentyears,moreandmoreinternationalmeetingsareheldupinShanghailike
3、APEC.Ontheonehand,itpromotestourismdevelopmentinShanghai.Ontheotherhand,thetourismindustryinShanghaifacestheshortageoftourguides,especiallythehigh-leveledtourguides.Consequently,thisresearchIndustryinShanghaieaneansthatShanghaihasmadegreatstridestothedirectionoftheinternationalcity.Itindustryin
4、Shanghai.TheExpoinShanghai.Firstly,citytouristresourceisbeingricherandmoreofadistinguishingfeature.FortheExpoin2010,Shanghaient.Infact,since1984,theShanghaimunicipalgovernmenthasimprovedastrategyfocusingontheconstructionofinfrastructure,telemunicationandenergyfacilities.Inrecentyears,thecityhas
5、pumpedsome10%ofitsGNPand40%ofitstotalfixedassetsinvestmentintotheconstructionofthecity’sinfrastructure.Secondly,moreandmoreinternationaltradeactivitieseetingofOlympicsofeconomy,technologyandculture.Thirdly,thenumberofpeopleingtoShanghaiforavisitillionin2010andtravelersinnationsoftheCurrentTourg
6、uideServiceinShanghaiFromthefolloinShanghaiisinalittledisorder.Sometourguidese.Additionallytherearesometourguidestakeupthiscareeronlyaspart-timejob.Forexample,apartoftourguidesevisitors.Asamatteroffact,itseriouslyaffectsthemarketorderofthetourguides.2.1ALackoftheTourguidesinShanghaiThroughthean
7、alysisofthetourguideinShanghai,yousoccurringinthetourguideteam.BasedonthedatafromtheShanghaiMunicipalTourismAdministrativemission,thereareabout15,000peoplearetakingupthiscareer.Tooursurprise,thereareonly10peopleostoftopgradetourgu
