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1、GMAT考试写作指导:Argument范文四六更多英语考试-GMAT考试-请点击这里获得24. Thecustomer-servicedivisionofMammonSavingsandLoanrecommendsthatthebestwayforthebanktoattractnewcustomersanddifferentiateitselffromits competitorsistoimproveitsservicetocustomers—specifically,byreducingwaitingtimeintellerlines,o
2、peningforbusiness30minutesearlier,andclosinganhourlater.Theseimprovements,itisargued,willgivethebanktheedgeoveritscompetitorsandmakeitappearmorecustomer-friendly.Forthemostpartthisrecommendationis well-reasoned;afewconcernsmustbeaddressed,however. First,theauthorassumesthatMam
3、mon'scompetitorsaresimilartoMammoninallrespectsotherthantheoneslisted.Infact,Mammon'scompetitorsmaybemoreconvenientlylocatedtocustomers,orofferotherservicesorproductsonmoreattractivetermsthanMammon.Ifso,Mammonmaynotgaintheedgeitseeksmerelybyenhancingcertainservices. Secondly,t
4、heauthorassumesthattheproposedimprovementswillsufficientlydistinguishMammonfromitscompetitors.Thisisnotnecessarilythecase.Mammon'scompetitorsmayalreadyoffer,ormayplantooffer,essentiallythesamecustomer-servicefeaturesasthoseMammonproposesforitself.Ifso,Mammonmaynotgaintheedgeitseek
5、smerelybyenhancingtheseservices. Thirdly,theauthorassumesthatMammoncanoffertheseimprovedserviceswithoutsacrificinganyothercurrentfeaturesthatattractcustomers,infact,Mammonmayhavetocutbackotherservicesorofferaccountsonlessattractiveterms,alltocompensatefortheadditionalcostsasso
6、ciatedwiththeproposedimprovements.Byrenderingitsotherfeatureslessattractivetocustomers,Mammonmaynotattainthecompetitiveedgeitseeks. Inconclusion,Mammon'splanforattractingnewcustomersanddifferentiatingitselffromitscompetitorsisonlymodestlyconvincing.Whileimprovementsincustomers
7、ervicegenerallytendtoenhancecompetitiveness,itisquestionablewhetherthespecificimprovementsadvocatedintherecommendationarebroadenoughtobeeffective本文章由遵义市雨木科技有限公司http://www.ymcns.com/收集整理