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1、广告英语翻译中的文化对比广告英语翻译中的文化对比TheparisonofCultureinAdvertisingEnglishTranslation entofAutomotiveEngineeringfHengyangTechnicianCollege,Hengyang421101China) Abstract:andopening-up,asentofchinaseconomy,advertisingindustryhasbeendevelopingquickly.Theglobalizationofthey,Chinasentrytoentoftheinterandi
2、nformationmunicationtechnologymakethecross-culturalmunicationofadvertisingpossible.Advertisingtranslationisofgreatsignificancefortheenterprisesinexploitingtheglobalmarketunderthecircumstanceofglobalization.Thispaperanalyzestheinfluenceofcross-culturalmunicationsonadvertisingtranslationfromth
3、eperspectiveofreligionbelief,historybackground,customs,values,aestheticstandardandanalyzing.Anditalsodiscussesaboutprinciplesandmethodsofadvertisingtranslationbinedples. Keyicglobalization;advertising;advertisingtranslation;culture 1TheparisonofCulturalDifferencesinAdvertisingEnglishTransl
4、ationandthEirPerformance 1.1.DifferencesinNationalFaith Allethnicgroupsintheirationhasitsoarriage,foodandotherrequirementsarealsovarious.Therefore,intheprocessoftranslation,ustfullyrespectthebeliefsoflocalconsumers,nottobreachtheirtaboos. InChina,thelong(dragon)isthetotemofthespiritofHann
5、ationality,isasymbolofgoodfortuneandtherightsofthefeudalemperorofthetimeoftenputtheiroonsterrearitsuglyhead(Nida,2001:84).BiblerepeatedlyreferredtotheolddragonSatanptationageoftraitor.Therefore,tounderstandthedifferentgeographicalcountrysnationalreligion,inordertoavoidculturaltaboosadsappear
6、intheageinordertomoresuccessfullypromotetheirproducts. 1.2.DifferencesinHistoryBackground SoifonlytheadvertisersdesigntheEnglishadvertisementsbytakingtheconsumerstheessentialinterestsasthebaseandbytakingtheideaofselfvaluerealizationasthegoal.Inculturecentersonthepersonalvalue,onthing.oreat
7、tentiononthepersonalvalueandselfinterests.Itsadmayleadtothedissimilarityinadvertisingtranslation.Suchasthetrademark(白熊),shoulditbetranslatedtoethingtodoeaning;peoplemayeasyregarditasthenicknameaybemoreacceptable.arket,theycreatedanadvertisementslog
