中小企业网络营销策略存在问题

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1、中小企业网络营销策略存在问题中小企业网络营销策略存在问题(一)中小企业网络营销存在的问题和策略研究论文目录题目：中小企业网络营销策略研究——以重庆大业兴房产为例摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1关键词„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1一、中小企业开展网络营销的基本理论和相关概念„„„„„„„„„„„„21．网络营销的概念„„„„„„„„„„„„„„„„„„„„„„„„„„32．网络营销的特点„„„„„„„„„„„„„„„„„„„„„„„„„„33．我国中小企业的界定„„„„„„„„„„„„„„„„„„„„„„„„4

2、二、我国中小企业开展网络营销的现状分析„„„„„„„„„„„„„„„61．我国中小企业网络营销的现状„„„„„„„„„„„„„„„„„„„„62．我国中小企业网络营销存在的问题„„„„„„„„„„„„„„„„„„7三、中小企业开展网络营销的一些策略建议„„„„„„„„„„„„„„„101．加快营销理念的转型„„„„„„„„„„„„„„„„„„„„„„„„112．网站建设策略。„„„„„„„„„„„„„„„„„„„„„„„„„„113．网站推广策略。„„„„„„„„„„„„„„„„„„„„„„„„„„114．建立健全网站评估机制。„„„„„„„„„„„„„„„„„„„„„„125．

3、谨慎实施网络营销新技术。„„„„„„„„„„„„„„„„„„„„„126．加强人才队伍的建设。„„„„„„„„„„„„„„„„„„„„„„„13四、实例：重庆大业兴房产开展网络营销的分析„„„„„„„„„„„„„131．重庆大业兴房产公司的概况„„„„„„„„„„„„„„„„„„„„132．重庆大业兴房产公司的外部环境分析……………………………………………133．重庆大业兴房产公司的内部环境分析„„„„„„„„„„„„„„„„„164．重庆大业兴房产公司网络营销的ＳＷＯＴ分析„„„„„„„„„„„„„165．建议重庆大业兴开展所采取的网络营销策略„„„„„„„„„„„„„„20结

4、语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„204过分析阐述中小企业市场营销策略中存在的问题，进而给予相应的决策解决问题。【中小企业网络营销策略存在问题】关键词：营销策略中小企业对策Abstractulti-NationalCorporationatthesametime,manydomesticenterprises,includingalargenumberofsmallandmedium-sizedenterprisesaregoingabroad,toseekmoreopportunitiesintheinternationalmarketandth

5、esurvivalanddevelopmentofspace.Inourcountrysmallandmedium-sizedenterpriseisanimportantpartofthenationaleconomicstructure,eprovincesarenumerousbusinessareasandsmallandmedium-sizedenterprisesisthebackboneofthedevelopmentofregionaleconomy,thedevelopmentofsmallandmedium-sizedenterprisesdetermines

6、theoveralllevelofChina'seconomicdevelopmenttoacertainextent.Hoallandmedium-sizedenterprisesparedallandmedium-sizedenterprisecapitalislittle,smallscale,simpleorganizationalstructure,thesecharacteristicsdeterminethemediumintheprocessofdevelopinginternationalmarketenterprisescannotspendaloto

7、fmanpoaterialresourcesfortheinternationalmarketingaslargeenterprises,SMEsmustaccordingtotheiroarketingstrategytobesuccessfulintheprocesstodeveloptheinternationalmarket.Thispaperstartsfromtheintroductionofmarketingstrategies,illustratingthenec