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时间:2018-11-18
《中小企业网络营销策略存在问题》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、中小企业网络营销策略存在问题中小企业网络营销策略存在问题(一)中小企业网络营销存在的问题和策略研究论文目录题目:中小企业网络营销策略研究——以重庆大业兴房产为例摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1关键词„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1一、中小企业开展网络营销的基本理论和相关概念„„„„„„„„„„„„21.网络营销的概念„„„„„„„„„„„„„„„„„„„„„„„„„„32.网络营销的特点„„„„„„„„„„„„„„„„„„„„„„„„„„33.我国中小企业的界定„„„„„„„„„„„„„„„„„„„„„„„„4
2、二、我国中小企业开展网络营销的现状分析„„„„„„„„„„„„„„„61.我国中小企业网络营销的现状„„„„„„„„„„„„„„„„„„„„62.我国中小企业网络营销存在的问题„„„„„„„„„„„„„„„„„„7三、中小企业开展网络营销的一些策略建议„„„„„„„„„„„„„„„101.加快营销理念的转型„„„„„„„„„„„„„„„„„„„„„„„„112.网站建设策略。„„„„„„„„„„„„„„„„„„„„„„„„„„113.网站推广策略。„„„„„„„„„„„„„„„„„„„„„„„„„„114.建立健全网站评估机制。„„„„„„„„„„„„„„„„„„„„„„125.
3、谨慎实施网络营销新技术。„„„„„„„„„„„„„„„„„„„„„126.加强人才队伍的建设。„„„„„„„„„„„„„„„„„„„„„„„13四、实例:重庆大业兴房产开展网络营销的分析„„„„„„„„„„„„„131.重庆大业兴房产公司的概况„„„„„„„„„„„„„„„„„„„„132.重庆大业兴房产公司的外部环境分析……………………………………………133.重庆大业兴房产公司的内部环境分析„„„„„„„„„„„„„„„„„164.重庆大业兴房产公司网络营销的SWOT分析„„„„„„„„„„„„„165.建议重庆大业兴开展所采取的网络营销策略„„„„„„„„„„„„„„20结
4、语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„204过分析阐述中小企业市场营销策略中存在的问题,进而给予相应的决策解决问题。【中小企业网络营销策略存在问题】关键词:营销策略中小企业对策Abstractulti-NationalCorporationatthesametime,manydomesticenterprises,includingalargenumberofsmallandmedium-sizedenterprisesaregoingabroad,toseekmoreopportunitiesintheinternationalmarketandth
5、esurvivalanddevelopmentofspace.Inourcountrysmallandmedium-sizedenterpriseisanimportantpartofthenationaleconomicstructure,eprovincesarenumerousbusinessareasandsmallandmedium-sizedenterprisesisthebackboneofthedevelopmentofregionaleconomy,thedevelopmentofsmallandmedium-sizedenterprisesdetermines
6、theoveralllevelofChina'seconomicdevelopmenttoacertainextent.Hoallandmedium-sizedenterprisesparedallandmedium-sizedenterprisecapitalislittle,smallscale,simpleorganizationalstructure,thesecharacteristicsdeterminethemediumintheprocessofdevelopinginternationalmarketenterprisescannotspendaloto
7、fmanpoaterialresourcesfortheinternationalmarketingaslargeenterprises,SMEsmustaccordingtotheiroarketingstrategytobesuccessfulintheprocesstodeveloptheinternationalmarket.Thispaperstartsfromtheintroductionofmarketingstrategies,illustratingthenec
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