南昌移动公司营销渠道优化-研究

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1、·CatalogChapter1Introduction·································································································1 1.1Backgroundandsignificanceofthetopics·························································1 1.2Areviewofresearchathomeandabroad·····

2、······················································2 1.2.1Presentsituationandtrendofstudyabroad·················································2 1.2.2Presentsituationandtrendofdomesticresearch·········································3 1.3Researchmentalityandres

3、earchcontent····························································4 1.3.1Researchmentality······················································································4 1.3.2Researchcontent·····························································

4、·····························4 1.3.3Researchmethods························································································4 Chapter2Relevanttheoriesofmarketingchannels·················································6 2.1Marketingchannel···········

5、·················································································6 2.1.1Connotationofmarketingchannels·····························································6 2.1.2Functionofmarketingchannels····················································

6、··············6 2.2Managementtheoryofmarketingchannels·······················································7 2.2.1Connotationofmanagementtheoryofmarketingchannels························7 2.2.2Managementstructureofmarketingchannels································

7、·············7 2.3Designofmarketingchannels············································································10 2.3.1Connotationofdesignofmarketingchannels·············································10 2.3.2Factorofdesignofmarketingchannels··············

8、··········································10 2.4Developmenttrendofmarketingchannels·························································11 2.