marketing of internet banking in china challenges and opportunities

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1、MarketingofInternetBankingInChinaChallengesandOpportunities----网络营销论文-->TableofContents1.Introduction:32.ResearchRational:33.ResearchQuestion:44.HypothesisoftheResearch:55.AimsandObjectivesoftheResearch:56.LiteratureRevieePlan:109.SuggestedChapterOutline1210.Bibliography:13

2、1.Introduction:ethodology:EssentiallythestudyonhandisanexploratorystudythatisintendedtofindfirstwhyinterbankingconceptisnotpopularinChinaasithasbeenotherpartsoftheworld,particularlyUSAandUK,andwillfindandevaluatearangeof-->opportunitiesavailabletomercialbanksintheforminterb

3、anking.TheexplorationarketingstrategythatcouldbeusedtocapturethemarketopportunitiesandmeetthechallengesposedtointerbankinginChina.Exploratorystudyisthebestresearchdesignkeepinginvie,suchasifyouareunsureoftheprecisenatureoftheproblem”.10.Bibliography:Aldas,M.J.,Lassala,N.C.,

4、Ruiz,M.C.,Sanz,B.S.(2009).TheRoleofConsumerInnovativenessandpercieveedRiskinOnlineBankingUsage..InternationaljournalofBankMarkeingVol27(1),53-75.Anderson,H.,Jacobsen,P.(2000).CreatingLoyalty:ItsStrategicImportanceinYourCustomerStrategy.InS.A.BroerRelationshipManagement,USA,

5、John.,Falk,T.(2004).MeasuringtheQualityofe-BankingPormarketing/tals.InternationalJournalofBankMarkeingVol23(2/3),153-177.Bauer,H.,Hammerschmidt,M.,Falk,T.(2005).MeasuringtheQualityofe-BankingPortals.InternationalJournalofBankMarketingVol23(2),153-175.Bradley,L.,StearketingV

6、ol20(6),250-260.