企业文化是企业持续竞争优势的重要来源 毕业论文外文翻译

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1、CorporateCultureisanImportantSourceofSustainableCompetitiveAdvantage1.IntroductionWheresustainablecompetitiveadvantagemeansasuperiorstatuscomparedtothecompetitors,itisrelatedtoalongtermcompetitiveadvantageduringthecorporation’sdevelopmentastohelpthecorporationmaintainahigherprofitthanth

2、eaverageleveloftheindustryinalongperiod.So,ifacorporationwantstoobtainahigherprofitthantheaverageleveloftheindustryandmakesasustainabledevelopment,itshouldhaveasustainablecompetitiveadvantage.Therefore,theresearchonthisfieldhasbecomeahottopic.Manyresearchershaveexaminedcorporateculturea

3、sasourceofcompetitiveadvantage.EdgarH.Scheinpointedoutinhisbook“TheCorporateCultureSurvivalGuide:SenseandNonsenseAboutCultureChange”thatorganizationalcultureisveryimportantasitcandecidethestrategictargetandtheoperationpatternofacorporation.ProfessorKotterandprofessorHeskettfromHarvardUn

4、iversityhavestudiedthecorrelativitybetweencorporatecultureandthelongtermprofitofthecorporation.Theyexplainedintheirbook“CorporateCultureandPerformance”thatcorporateculturemeansalottoacorporation’slongtermprofit.M.LemonandP.S.Sahotastudiedorganizationalculture’seffectontheinnovationabili

5、tyofcorporations.Liuguang-mingpresentedinhispaper“Corevalueistheprimaryproductivity”thatcorporatecultureistheprimarycorecompetence.Accordingtothepreviousresearchonthisfield,wepresentthatexcellentcorporatecultureistheimportantsourceofcorporation’ssustainablecompetitiveadvantage.Researcho

6、ntherelationshipsbetweencorporatecultureandcompetencehasbeenpopularinsideandoutsidethecountryatpresent,butexplicitanddeepgoingtheoriesarefew.Basedontheresearchinthisfield,weputforwardthatexcellentcorporatecultureistheimportantsourceofsustainablecompetitiveadvantage．2.Charactersforthesou

7、rceofsustainablecompetitiveadvantageThesustainablecompetitiveadvantageisregardedassustainableoptimizingandupdatingadvantageofthecorporationduringthecourseinwhichthecorporateexchangesitssubstanceandpowerwiththedynamicexternalenvironmentratherthankeepingsomespecificcompetitiveadv