SAP汽车行业解决方案.pdf

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1、SAP䧋₼䤓㼌懵嫛₩≰㋾▥SAP䧋₼䤓㼌懵嫛₩≰㋾▥怚╎᧩䷥䟴᧩⻤㦪ChristianKaufmannSAP℩⮹◉㼌懵嫛₩㋊䥠摜ㄕ–10㦗23㡴᧨2008㼌懵Ⓟ抯⟕䤓煓摠㢅ⅲ……❐䱜◤₏㠃⇢兞㿝㡯♾折㊶欫唁⃗——⸱㓆榏尐↊㼌懵Ⓟ抯⟕㢾₏₹₏⇢䦃Ⓙ㦏扠⃉㷱᧨㒠ⅻ执⇤₏䱜煠欫唁䤓㼌▥䤓㠃⚗兞㿝⇢——⅝㼰㦘䵭℘⺈㓚᧨㈗⺠㦘懵ᇭᇭᇭ☮㧟㠨䤓∪ㄣⒿ㠃懵䤓☑⟕厌㙟∪⮶㔈摞ᇬ⇝枏➽——⸒ⅻ⒪抯ℕ₏㒟㦻䤓䞮ℶᇭᇭᇭ㠃₹∪ㄣ⇢侊ℷⒸ·䰞䔈䰞䔈䤓ぴ☑Yugo兞㿝⨚㼌懵Page1……め兞㒟⃉嬺㼌懵䀗忈劔䤓煓摠㢅ⅲ㓏㦎ⅲ㽷摜歝㫋䤓℩㿁㽷摜⯱◝䤓㶶㿁㽷摜⒪㠿䤓初㿁“䀗忈劔榏尐’㦘㎞㊬‘䤓㼌懵᧨“⅝ₙ₥儹⏼◐㄃ⅲ㆏

2、ⱚ᧨“ㄤ䔈㈚㼌懵ぴ₩䤓扟嚴㲰◤◤㔴幐德摞㢾ₜ⮮䤓——㼌懵䤓⪉㦻伊⨚⅝⏼䱜⬭栎㆞₏䦃⦷扪㷴᧨ㄅ₣᧨㒠ⅻ䥽ⓜ氥尐䤓榏㻑㢾抯⒉㦘歝⃉◐℣䱜ᇭᇭᇭ㦏䦃㘴䤓兢执⺕≬㖐扨₏扪㷴ᇭ”㫋䤓㼌懵ᇭ”㨫⻀㢾——㼌懵♧㈦怙㧴怙⮜㧑ᇭ”Youth-OrientedToyotaScionxBMercedes-BenzSLK350LuxuryRoadsterFusionCarfromPreviouslyTruck-CentricFordQuoteSource:“Detroit’sNewQualityGap”,McKinseyQuoteSource:“AutoEngineering2010”,RolandBerger

3、QuoteSource:DieterZetsche,DCXCxO㼌懵嫛₩♠⻤䤓㋊⇢怚╎⏷䚒▥₝₏⇢▥㼌懵嫛₩䦇␂㽤㫗䤓欐をₜ㠼䤓₝⸞屑兞㿝ㇱ╎䤓♧▥㔏㦾槸㠿㡴怚┯㇉䤓䵭℘᧨ゑ⧉氀✛ㄵ䤓扪₏㷴㙟◖Page2扠㦮嫛₩怚╎㰑承☮㽈ↆ㫋摠娜侊兮䤓☀㧉㠃懵枏➽䤓ₚ棜ℶ❐德摞桽欧䤓摜尐㊶㠿厌䄟㼌懵䤓♠⻤©SAP2007/Page5SAP㼌懵嫛₩屲⑂㡈㫗㌷㕢⻤㼌懵₩┰䤓㢝㤉折㕸㼌懵嫛₩㢾SAP⦷⏷䚒㒧䟴㊶䤓₏₹嫛₩᧨⃮㢾SAP♠⻤㦏㉺䤓嫛₩⃚₏ᇭSAP㼌懵嫛₩屲⑂㡈㫗⦷⏷䚒㦘怔扖2,100⹅䤓⸱㓆✛怔扖5,000㶰䤓⸘孔ᇭSAP㢾➾₏₏⹅厌⮮⃉㠃懵☑ᇬ榅捷ↅ☑⟕ᇬ兞枏⟕䤓啴㄁㫇㉒₩┰㙟∪㠃⇢㡈㫗䤓∪ㄣ

4、⟕ᇭSAP✛⑯⃝㓏㦘欕⏗䤓㠃懵☑✛榅捷ↅ☑⟕≬㖐䧏哾Ⰼ䤓⚗⇫␂侊᧨㒠ⅻ⦷㓏㦘␂枽䤓₩┰欕⩮␀⚛㔤⏴䪣䴅᧨㖐兼ₜ㠼⦿⃉㼌懵嫛₩㇢ⓜ✛⺕㧴㓏槱⃃䤓㖠㒧㙟∪㦏∂䤓₩┰⸭悄ᇭPage3SAP⦷㼌懵嫛₩≰㋾▥₼㓽䆣䧏公⺈䤓欕⺋⦿⇜°5,000⮩㶰SAP⸱㓆⸘孔榅捷ↅ(9/10)枏➽₝➽⚝24%㠃懵☑(10/10)53%∪ㄣ⟕23%㠃懵☑°89₹⦌⹅₼2,100㼌懵嫛₩⸱㓆枏➽₝➽⚝(5/10)°500㇉㼌懵←₩₼87%⃉SAP⸱㓆FORTUNE500SAP⏷䚒㼌懵嫛₩⸱㓆⒕を▦初210⸱㓆導㶶428⸱㓆℩⮹᧤棳㡴㦻᧥375⸱㓆₼初₝◦初110⸱㓆₼㶶₝₫㶶364⸱㓆㡴㦻75⸱㓆㋊㟿320⸱㓆㋊㟿7

5、92⸱㓆㋊㟿450⸱㓆©SAP2008/Page8Page4SAP㼌懵嫛₩屲⑂㡈㫗䤓䆣扪ᬃᣕӕϮ᳡ࡵᶊᵘᬃᣕᑇৄ࣪㾷އᮍḜⱘᣕ㓁ᬍ䖯ଂৢ䜡ӊㅵ⧚㒣䫔ଚϮࡵㅵ⧚Ꮉ⿟կᑨଚणৠࠊ䗴ݙḌᬍ䖯᡹Ӌㅵ⧚ܹॖ⠽⌕ᅶ᠋݇㋏ㅵ⧚JIT,JISᭈ䔺䫔ଂ㋶䌨ㅵ⧚䖯ܹ≑᭭ㆅ᭭ᶊ䔺㸠Ϯࠊ䗴㞾ᓔ⼼/ԄӋᬊ᥂㒧ㅫ楕㒟㆞䤓᧨浧䌄㿊㊶₝呹抑ㄣ㊶䤓㼌懵嫛₩䞮㊐侊兮ᇭᇭᇭ⦷㼌懵ℶ₩枍₼䤓⚓₹䘾唑㠃⇢䤓᧨呹♠㆞䤓㠃⚗᧨⺕全㠃₹嫛₩サ㧴㦃⮶䤓䌄㿊㊶᧨⅝力䅰恂㧴呹㦹㧴䤓㼌懵䞮㊐侊兮₼䤓㦃┯⮩㫆▥䤓榏㻑ᇭᇭᇭ“◤䕻⦿扪嫛䪣♠⺈ℝ↊⇤₏⹅㼌懵←₩㧴広掌⮹忄ℕ᧝”㦻䞿㼌懵R&Dℚ₩捷㦻捷栎sharedresponsibilitiesC

6、ustomercentricand侊兮⨚∪ㄣ⟕䪣♠⚗㠃懵☑兞枏⟕/⇫↨⇃䤌摠⸱㦜┰⟕㓆⚗⚛Ⓟ抯₼㉒↯兮䤓嫛₩ↆ⋋枍㲰⨚兞枏⟕/⒬儶⸱㦜┰⟕㓆ℛ儶∪₏儶∪㠃懵☑ㄣ⟕ㄣ⟕兞枏⟕/₼儶⸱㦜┰⟕㓆Page5庱庱!ChristianKaufmannSAP℩⮹◉㼌懵嫛₩㋊䥠www.sap.com/automotive©SAP2008/Page11SAPAutomotiveStrategyinChinaBradleyPerkinsVicePresidentIndustrySolution&ValueEngineeringGroupSAPNorthAsiaPage6SatisfiedAutocustom

7、er=Enhancingsolution+Bestpractice+Healthyecosystem+Valuenetwork2007200820092010EnhancingsolutionSAPSAPSAPAutomotivSAPAutomotiveIndustrySolutionAutomotiveAutomotivSatisfie+best+e+=customeredpracticeconsultingSAPstandard