Textual Metafunctional Analysis of a Piece of Advertisement

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1、TextualMetafunctionalAnalysisofaPieceofAdvertisement中山大学外国语学院2002级研究生廖芬Abstract:TextualmetafunctionisrealizedmainlythroughthesystemsofThemestructure,informationstructureanddevicesofcohesion.Thispaperpresentsananalysisofapieceofadvertisementfromtheprospectiveoftextu

2、almetafunction.ThespecificanalysisisbasedontheThemestructureandthedevicesofcohesionthroughoutthisadvertisement.ThefeaturesofadvertisementsarediscussedbrieflycombinedwiththeanalysisoftheTextualorganizationofthisadvertisement.I.IntroductionInHalliayanFunctionalGramma

3、r,thereare3categoriesofmetafunctions:theexperientialmetafunction,theinterpersonalmetafunctionandthetextualmetafunction.Andthe3categoriesaboveareusedasthebasisforexploringhowmeaningsarecreatedandunderstoodbecausetheyallowthematchingofparticulartypesoffunction/meanin

4、gswithparticulartypesofwording.(Thompson:1996,28)Thompson(1996/2000)interpretsthetextualfunctionsasfollows:inusinglanguage,weorganiseourmessageinwayswhichindicatehowtheyfitinwiththeothermessagearoundthemandwiththewidecontextinwhichwearetalkingorwriting.Sowhenwelook

5、atlanguagefromthepointofviewofthetextualmetafunction,wearetryingtoseehowspeakersconstructtheirmessagesinaway,whichmakesthemfitsmoothlyintotheunfoldinglanguageevent.Thetextualmetafunctionincludes3subsystems:themestructure,informationstructureandcohesion.Myfocuswillb

6、eontheThemestructureandcohesioninthefollowinganalysis.Advertisementscanbeseenwidelyintheworldaroundus.Theuseofthelanguageinadvertisementsisveryimportantsinceitispositivelyconnectedwiththesalesvolumeoftheproducts.Thekeyfeaturestoasuccessfuladvertisementliesinmakingi

7、tdescriptiveyetconciseandhighlightingafew,strikingfeaturesofyourproductsthatmakethebuyersmakeanimmediatedecisiontobuywhentheyskimoverthelistingonapage.Besides,manyabbreviationsandsentencewithellipticalconstructionareusedforthesakeofspaceeconomy.Next,Iwilltrytoanaly

8、seapieceofadvertisementbasedonthetheoryoftextualmetafunction.Inthisway,itcanbeseenhowadvertisementscanbeeffectivelyorganizedwiththeunderstandingo