资源描述：
《Proposal for a porridge shop entrepreneurial planning 商务英文创业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、论文项目设计 学校______________________专业倾向______________________姓名______________________学号______________________年级______________________指导教师______________________ 年月日 Title:TheporridgeshopentrepreneurialplanningProposalforporridgeshopentrepreneurship Subm
2、ittedto: Preparedby: Tel:Fax:Email:Date:ProposalforaporridgeshopentrepreneurialplanningIntroductionManeatsbynature,Foodisthefirstnecessityofthepeople,Thepeopleeatingplaceisnothingmorethanfamilyandrestaurants.Thelattercategoryisbrokendownasfollows:Wester
3、nfood:1,Upscalerestaurant:Payattentiontothequalityandgrades.Thepriceishigh.Suitableforhigh-incomeearners.2,fastfoodrestaurants,suchasMcDonald's,KFCandsoon.Suitableforyoungstersconsumption.Chinesefood:1.Hotel:scaleoperationtowin.2,smallhotel:featuressign
4、aturedishestowin.3,thefast-foodchain:thechainscaleoperationtowin.4.sidewalksnackbooth:cheap,freetowin.Howtofindafootholdinthehighlycompetitivemarket?UniqueSellingPropositionisveryimportant.AmongproductsofChinesetraditionalfood,porridgeasthemainproductto
5、knowbymanypeople,butfewpeoplecanoperatewell.Onlyagoodproductandagoodmodeofbusiness,canyoubecomeverypopularinthemarketandachieveverygoodefficiency.EatingporridgeisatraditionaleatinghabitsofChinesepeople.Therehavebeenseveralthousandyearsofhistoryanditison
6、eofthemaindietofthepeople.Withthechangingtimes,peoplenotonlyeatwell,butalsoeatskillfully.Modernresearchhasshownthateatingporridgecanmakepeoplehealth,beautyandothereffects.Sofarporridgeisstilloneoftheveryspreadnationwidefood.Butduetovariousreasons,suchas
7、distributedmanner,singlespecies,marketingthewrongway,Itcannotformaindustrialoperation.ExactlywhatIsawtheopportunitytocollectandselecthundredsofpracticalporridgespectrum,andplantolaunchseriesofproductsof“HekouPorridge"tomeetthemarketdemand.Researchshowst
8、hatthisisoneoftheindustryoflowinvestmentrisk,widerangeofuses,smallcostbutbigprofitdandhighrateofreturn.MarketresearchandcompertitivepositionTheconceptofporridgeasageneralfoodisoutdated,Thepositivesignificanceisthatitcanhelppeople
