Pragmatic Strategies on the Business Negotiation 语用策略对商务谈判的影响

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1、商务英语谈判EnglishforBusinessNegotiationPragmaticStrategiesontheBusinessNegotiation语用策略对商务谈判的影响2011年6月4日CONTENTPragmaticStrategiesontheBusinessNegotiationAbstractPragmaticstrategiesonthesuccessofthenegotiationsareveryimportant.Intoday'sincreasinglyglobalizedworldeco

2、nomy,withthemorefrequentandclosecontactsoftheinternationalbusiness,pragmaticstrategyduringthebusinesscontactsissuesdirectlyaffecttheactualresultsofthebusinesscontacts.Thisarticlestartedwiththedefinitionofthenegotiations,andwiththehelpoftheanalysisofWesterncultu

3、raldifferences,analyzedtheclassificationofpragmaticstrategiesandimpact.Inthispaper,wefocusonpragmaticpolitenessstrategy,pragmaticpolitenessstrategiesinbusinessnegotiationsintheapplication.Theideais:intheactualoperationofbusinessnegotiations,thenegotiatorsshould

4、focusontheculturaldifferencesthenegotiatingparties,itneedseffectivecommunicationmethods,flexibleuseofpragmaticstrategieseffectively,withoutprejudicetotheinterestsofboththepremiseofthenegotiationstopromotethesuccessofavoidtheproblemofpragmaticnegotiationsonboths

5、ides.Keywords:Pragmatics,Pragmaticstrategy,Businessnegotiation,InfluenceCONTENT语用策略对商务谈判的影响摘要语用策略对谈判的成功非常重要。在世界经济日趋全球化的今天，随着国际间商务交往活动的频繁和密切，商务交往中的语用策略问题直接影响着商务交往的实际效果。本文从谈判的定义入手，借助对中西方文化差异的分析，剖析了语用策略的分类和影响。在这篇论文里，我们主要讨论语用礼貌策略、语用礼仪策略在商务谈判中的应用。本文的观点是：在实际的商务谈判操作中，

6、谈判者应该注重谈判双方的文化差异，需要借助有效的沟通方法，灵活运用有效地语用策略，在不损害双方利益的前提下促使谈判成功，避免因为语用的问题影响谈判双方。关键词：语用，语用策略，商务谈判，影响CONTENTCONTENTPragmaticStrategiesontheBusinessNegotiation1.INTRODUCTION12.APPLICATIONSOFPRAGMATICSTRATEGIESINBUSINESSENGLISHNEGOTIATION12.1Polite12.2ImplicitandEuphem

7、ism22.3PragmaticStrategiesfuzzy32.4PragmaticStrategiesHumor43.CULTURALDIFFERENCES54.CONCLUSION5BIBLIOGRAPHY7商务英语谈判课程论文1.Introduction第1页PragmaticStrategiesontheBusinessNegotiation1.IntroductionNegotiationsareprocessaboutconcernedwitheachothertodiscussissuesofcom

8、monconcern,exchangeofviewsandagreementonsomewaystoreachanargument.Negotiationscanhelpenterprisestoincreaserevenue,reducecostsandincreaseprofits.Agoodforeignbusinessnegotiato