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《Impact of Chinese and American Cultures On Consumption Concepts 中美文化对消费观的影响》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、中美文化对消费观的影响1.引言2.与消费观有关的中美文化背景介绍与消费观有关的中国文化背景介绍与消费观有关的美国文化背景介绍3.中美文化对消费观的影响3.1节俭对享受生活3.2“面子”消费对满足自我3.3从众性对个性3.4保守主义对冒险主义4.结论9ImpactofChineseandAmericanCulturesOnConsumptionConcepts1.Introduction“Cultureisman’smedium;thereisnotoneaspectofhumanlifethatisnottouche
2、dandalteredbyculture,”claimsAmericananthropologistEdwardT.Hall(许力生40).What’smore,“thecultureofeverysocietyisunique,containingcombinationsofnormsandvaluesthatarefoundnowhereelse,”writesI.Roberton(许力生40).Today,withtheeconomicdevelopmentandsocialprogress,moreandmo
3、repeoplepayattentiontotheissueofconsumption.Asisknowntoall,Consumptionisdeterminedbythesubjectiveelementofconsumers,soithasthebrandof“culture”moreorless.AstypicalEasternandWesterncountries,ChinesecultureisdifferentfromAmericanculture—Chinesecultureisdeeplyinflu
4、encedbyConfucianismandBuddhism;butAmericancultureisdeeplyinfluencedbyProtestantism.Therefore,differentculturesproducedifferentconsumptionconcepts.InordertounderstandtheimpactofChineseandAmericanculturesonconsumptionconceptsmoreclearly,thispaperwillfirstintroduc
5、etheculturalbackgroundsofChinaandAmericawhicharerelatedtotheconsumptionconceptbriefly,andthencomparetheChineseconsumptionconceptwiththeAmericanconsumptionconcept.2.TheculturalbackgroundofChinaandAmericarelatedtotheconsumptionconceptCultureisanimportantfactorwhi
6、chinfluencestheconsumptionconcepts.Chinahasalonghistorywhichismorethanfivethousandyears.ThemainstreamcultureofChinaisConfucianismandBuddhism.ButAmericanhistoryisrelativelyyoungwhichisdeeplyinfluencedbyProtestantism.IfonewantstounderstandChineseandAmericanconsum
7、ptionconceptsmuchbetter,firstheorsheshouldknowtheirculturalbackground.2.1TheculturalbackgroundofChinarelatedtotheconsumptionconceptAsisknowntoall,ConfucianismisthegroundworkoftraditionalChineseculture.ItisanunabridgedideologicalsystemwhichiscreatedbyConfuciusan
8、dbasedonthetraditionalcultureoftheXia,ShangandZhouDynasties.ThemainrepresentationsofthecoreideasofConfucianismarerulesofpropriety,conservatism,forbearance,filialpiety,frugal
