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1、AnalysisofRhetoricalFeaturesinAdvertisingEnglishAbstract:Althoughtodaytheglobaleconomyfacesaeconomiccrisis,advertisingistrustworthy.EspeciallysinceChinaenteredintoWTO,advertisingEnglishispaymoreandmorepeople'sattention,inmanybrand,usingadvertisingEnglishisev
2、enimportantthantheadvertisingChinese,forexampleourChinesebrand"LINING"willplayitsEnglishslogan"anythingispossible".Therefore,advertisingEnglishworthyofourstudyandanalysis.BasedontheanalysisofsomeEnglishadvertisingexample,thistextsummarizesomeadvertisingEngli
3、shrhetoricalfeatures.Keywords:AdvertisingEnglish;semanticrhetoric;Structurerhetoric;Phonologicalrhetoric1IntroductionTheEnglishword“advertising”isgraduallypopularinMid-seventeenthcentury,whenBritainbegantomassgoods.Theterm"advertisement"derivedfromLatin"adve
4、rtere",meaning"attention,inducing".(Zhai,2012)Itsoriginalmeaningisthenoticeofbusiness.FromthelinguisticsAngle,thelimitationofthelanguagecanbelimitlessoftheuniquelanguageintheproperuseofrhetoric(Jiang,1994:5).Nowadays,advertisingdevelopsrapidlyandthepropagand
5、aandmediaaremoreandmore.Advertisingisnotonlyakindofeconomicactivity,andisthemainmediaforspreadingculture.(Lv,2007:10).Forinstance,theywillusenewspapersandmagazines,radio,televisionforpromoting.Orusesignpostwindowandneonlights.However,nomatterhowthedevelopmen
6、tofadvertisingprotean,nomatterthewayhowtospreadisvaried,themostexpressivemeansislanguage.Becausewhenpeopleareinterestedinsomemerchandisesandwanttobuyitorintroduceittotheirfriends,whattheyusearelanguage.Itlikespeoplesetupthereputationforthemerchandises.Asucce
7、ssfuladvertisingisnotonlyshockingpeople’svisionandsenseofhearing,butalsomakespeoplehappytoreadbyitsrefinedandelegantwords.Advertisinglanguageisnotjustsimplebusinesslanguage,butsetliterature,aesthetics,psychology,advertising,marketingandconsumerbehaviortocons
8、istofthe“loadedartisticlanguage”.Throughadvertisement,peopleconveytheinformationoftheproducts,builduptheproducts’imageandstimulateconsumptiondesire.Therefore,theadvertisement’slanguageusuallyhas
