An Analysis of Language Features in English Advertisements 广告英语语言特色分析 (2)

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1、广告英语语言特色分析AnAnalysisofLanguageFeaturesinEnglishAdvertisements摘要本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇句法篇章上的语言特点。通过日用品广告﹑科技设备广告﹑服务业广告的深入细致的分析，总结出广告英语在此三类广告中的相同点与不同点，并且根据语言的意义，风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。本文共分五个部分，第一部分和第五部分分别为介绍与总结，中间三个部分为本文核心，分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。本文作者衷心希望此论文的分析结果能给英语

2、广告的写作者以及广告英语的学习者提供帮助。关键词:广告英语；词汇；句法；篇章2AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:dailyconsumergoodsads,technicalequipmentads,servicea

3、ds,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhi

4、chrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.ItishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelptoadvertisingcopywritersandadvertisingEnglishlearners.KeyWords:Englishadvertisements;vocabulary;syntax;discourse2Table

5、ofContentsIntroduction………………………………………………………..…1ChapterOneAdvertising………………………………………….....31.1Definitionofadvertising…………………………………….......31.2Classificationofadvertising………………….…………....….....41.3Emphasisofthestudy…………………………………….......…5ChapterTwoLexicalFeatures……………………………………....72.

6、1Similaritiesatthelexicallevel………………………………..…72.1.1Useoffewverbs...………………………………………...82.1.2Useofemotivewords……………………………………..92.1.3Useofsimplewords……………………………………...102.1.4Misspellingandcoinage………………………………….112.2Differencesatthelexicallevel…………….……………......…112.2.1Genderidentity…………

7、………………………………...112.2.2Selectionofadjectives…………………………………...142.2.3Useofcompoundwords…………………………………162.2.4Useofpronouns………………………………………….182ChapterThreeSyntacticalfeatures……………………………...…203.1Similarities…………………………………………………..…203.2Differences………………………………………………..…...233.2.1Headline…………

8、………………………………………233.2.2Comparisono