资源描述：
《Advertising Originality-》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AdvertisingOriginality摘要创意是广告的核心，广告创意让广告有了新的色彩，为广告注入了新的活力。在较富裕的社会,消费者的目的,不再是只需要和消费。也正因为此，感性的广告在现代社会中越来越多，通过人的感情过程控制人的消费行为,从而达到广告的目的。关键词：创意广告消费AbstractCreativityisthecoreofadvertising,Advertisingoriginalityletsadvertisinghasanewcolor,moregiftforadvertisinginjectednewvitality。Inarelativelyaffluents
2、ociety,consumer'spurpose,isnolongeronlyneedandconsumption,Alsobecauseofthis,Perceptualadvertisinginmodernsocietyismoreandmore,throughthefeelingsofprocesscontrolpeople'sconsumptionbehavior,soastoachievethepurposeofadvertising.Keywords:Originalityadvertisingconsumption3Creativityisthesoulofanadvert
3、isement,creativeforadvertisingaddednewcolor,letpeoplechooseoneselftolike,thebestproduct,alsohascausedthepeoplewanttobuy,giveapersonwithfreshness,thankstoadvertisingoriginality,advertisingisbecomingmoreinteresting.Wewrotethearticlestressed"meaningfirst",writeTVadvertisingmanuscriptswill,too.TVadve
4、rtisingcharmoforiginality,nooriginalityisnovitality.Andhumorousexpressionmethodamongadvertisingintention,makepeople'sperfectlywillingdrawingoutthepursewhileitisrelaxedandhappy.Advertisingcreativitymustpayattentiontonewuniqueadvertisingtobeastrongsenseofthetimesandrendering.Whyisadvertisingcreativ
5、esoimportant？Threekeyaspectscanexplainthis.Creativityisoneofthekeymusthavetheinnovationconsciousness.AndCreativitythesameasliterarycreation,TVadvertisingalsoshouldhavetheirowncharacters.Creatorshaveuniqueidea,inordertowinfresh.Intelevisionadvertisingdesign,Creativityisthefirst，Nocleverideas,won't
6、designgoodTVadvertising.Butexcellentcreativityoriginatesfromthedesignerofproductcontentsoffullyunderstandanddeepfeelings,andcomefrommadeofliferichaccumulationandcarefulobservation,alsofromtheirownexperiencesandaccomplishment.Thecreativeidea,accordingtoenterpriseprovideproductdataofassociate,Butmu
7、stgraspthethemeofproductaxis.Forexample,Japan'sHitachielectriccompany(HITACH)audioequipment"televisionadvertising.Advertisingbeginswithbigwide-anglelensfilmedathree-dimensionalgrowledcolorfultigerclose-upimages,thetige
