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1、WordsinAdvertisingEnglish(词汇学论文)Abstract:ThewideuseofadvertisinghascreatedaspecialstyleofEnglish—advertisingEnglish.Itsuniquefeatures,simplelanguageandimmenseattractionseparateitfromotherkindoflanguage.InthedevelopmentofadvertisingEnglish,thiskindoflanguagehasf
2、ormeditsownfeaturesinseveralaspects.Amongtheseaspectswordsplayaveryimportantroleinexpressingitsspecificfeatures.Inordertocreatemoresuccessfuladvertisementsweshouldanalyzethefeaturesofchoosingwordsinadvertisementsaswellchosenwordswillgivepeopleashockandgivepeopl
3、eanunforgettableimpression.Keywords:AdvertisingEnglish;lexicalaspect;features;examplesBody:Withtheadvertisingindustrybooms,thewideuseofadvertisinghascreatedaspecialstyleofEnglish—advertisingEnglish.AdvertisingEnglishisanindispensablepartofEnglishadvertisementsf
4、ormsitsownfeatures.Today,withthedevelopmentofthetechnologyandthediversityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.However,whatevertheprimitivestrategiesadvertisingtakes,languageisthemaincarrierofmessageallalong.Asthefunctionoftheadvert
5、isementsistopersuadeortocallonortotemptpeopletodosomethingortobuysomething,theadvertisinglanguagethecopywriterusesshouldcatchothers’eyesighteffectivelyandhaveimmediateimpactandrapidpersuasion.ThispaperwillfocusonthecharacteristicsofAdvertisingEnglishintheunique
6、wayofchoosingwords.AmericanMarketingManager’sHandbookpointsoutthatasuccessfuladvertisementshouldhavefourfunctions:AIDA,whichrepresentfourwords—Attention,Interest,Desire,andAction①.Accordingtothisthewordsthatthecopywriterchoosesinadvertisingmustbecompact,vivid,v
7、isual,emotionalandattractive.1.Simpleandinformalwordsarethegoodchoice.Advertisementissupposedtoattracttheconsumer,toexploitthemarketandtopromisethequalitybyprovidingthecomprehensiveinformation.Andthisinformationshouldquicklyandeasilybesoakedinbythepeopletherefo
8、rethecopywritershouldcometothepopularandorallanguagetomakeiteasytounderstandandmemorize.Forexample:MyGoodness!MyGuinness!ThisistheadvertisementofbeernamedGuinness.Itsepigram
