A Study of Fuzziness in English Advertisements 英文广告模糊性的研究

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1、英文广告模糊性的研究AStudyofFuzziness inEnglishAdvertisementsContentsACKNOWLEDGEMENTSiContentiiAbstractiv摘要v1.Introduction12.LiteratureReview22.1DefinitionofAdvertising22.2FeaturesofAdvertisingLanguage33.IntroductiontoFuzzyLanguage73.1FuzzyLanguage73.2FunctionsofFuzzyLanguageinAdve

2、rtisements94.FouranalysesofFuzzinessinEnglishAdvertisements114.1FuzzinessatPhoneticLevel114.1.1Pun114.1.2SpellingVariation134.2FuzzinessatLexicalLevel144.2.1Adjectives144.2.2Verbs15324.2.3NumeralsandQuantifiers174.2.4Hedges174.3FuzzinessatSyntacticLevel194.3.1IndirectSpee

3、ch194.3.2Ellipsis204.3.3DisjunctiveSentence214.4FuzzinessfromPragmaticPerspective224.4.1FuzzinessandCooperativePrinciple224.4.2FuzzinessandPolitenessPrinciple265.Conclusion31Bibliograph32AbstractThispaperfocusesontheapplicationofvaguelanguageinadvertisingwhichisviewedasap

4、ersuadingstrategybyadvertisers.Afterabriefintroductionofadvertising,featuresofadvertisements,fuzzylanguage,thethesisanalyzesthefunctionandapplicationoffuzzinessinEnglishadvertisementfromalinguisticperspective.Throughthestudy,wefoundthatEnglishadvertisementsarefraughtwithf

5、uzzyexpressionsindeed.Fuzzylanguagesareappliedinadvertisementsinaflexibleway,whichnotonlyaddsbeautytoadvertisementsbutalsopromotesthesaleandswiftlytransmitsbusinessmessages.Inrecentyears,theresearchofadvertisementEnglishhasmadetheverybigprogress.However,itisasifinsufficie

6、nttounderstanditsfuzzinessintheformerresearch.Anditisalsooneofreasonstopresentthepaper.Thisresearchisforthepurposeofgivingthecertainenlightenmenttotheadvertisementeditorandtheconsumer;thereforeithasthewidespreadpracticalsignificance.Astheadman,wemustbegoodatgraspingthefuz

7、zycriterionofthelanguage,thusattractinggeneralexpensecommunity'sattentiontothegreatestdegreewithinthelimitedlengthandthelimitedtime,increasingtheadvertisementpower,displayingthebestcommercialfunctionofadvertisementlanguage.Forthepopulacewhoexpended,understandingthefuzzine

8、ssoftheadvertisementlanguagecouldcausethemunderstandthecharmoftheadvertisementlanguagesowellthat