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1、我国中小企业提升市场营销能力的战略选择［摘要］屮小企业不仅是我国经济和社会发展密不可分的一部分，也为我国就业做出了巨大贡献，但是中小企业面临着很多问题如规模、人才、资金、管理、营销等方面的问题，本文主要研宄屮小企业如何来提升市场营销能力的战略选择。首先对屮小企业营销战略的背景、FI的和意义进行论述，然后对我国屮小企业发展存在的问题、营销现状及营销能力存在的问题进行分析，结合屮国国情提出合理化建议，进而通过实证分析温州奥尔特鞋业有限公司的现状和营销战略规划，并提出一些营销战略对策，最后归纳出我国屮小企业应该怎样
2、发展，从而提出我国屮小企业提升营销战略能力的各种方案。［关键字］中小企业市场营销战略选择Abstract[Abstract]SinceChina’saccessiontotheWTOthereisanincreasingopenness,whichbroughtunprecedentedopportunitiestoourcountrysmallandmedium-sizedenterprises,andalongwithourcountryeconomyunceasingtransformation,int
3、heprocessofeconomicdevelopmentinourcountry，thedevelopmentofsmallandmedium-sizedenterpriseshavebecometheimportantcontentofconcern.Ontheonehand，thesmallandmedium-sizedenterprisesinourcountry'seconomicandsocialdevelopmentplaysanextremelyimportantrole,itnotonly
4、promotedthedevelopmentofourcountry’seconomy,alsoinordertosolvetheemploymentproblemhasmadethegreatcontributioninourcountry.，ontheotherhand,smallandmedium-sizedenterprisesarealsofacedwithseveresituationathomeandabroad,athome,manylargeenterprisesinthenationalf
5、inancesupport,tostrongfightbackwiththemarketcompetitionforsmallandmedium-sizedenterpriseswithexclusive,internationaleachbigenterpriseintheinternationalcompetition.，bycontrast，thesizeofthelargeenterprises，personnel,financialstrengthandmanagement,andotheraspe
6、cts,thesmallandmedium-sizedenterpriseshavenoadvantage,soinfrontoftheopportunityandthechallengegivenbytheneweconomywithstrategicplanningenterprise’slong-termdevelopment,hasbecomeatoppriorityofsmallandmedium-sizedenterprisesshouldthinkoftheprimaryissue.Inthef
7、ieldofhighandnewtechnologyindustries，smallandmid-sizedenterprisehasbecomeanimportantdrivingforcetopromotethegrowthoftheeconomy.Cansaymorethan20yearsofChina’seconomicboom,thesmallandmedium-sizedenterprises,notonlysolvedtheproblemoftensofmillionsofurbanunempl
8、oyedagainobtainemployment，butalsoimprovepeople’slivingstandard.But,atpresentthechoiceofsmallandmedium-sizedenterprisesinthelong-termdevelopmentstrategy,facesastrongordoleandilemma.Theauthorbelievesthat
