谈品牌广告文体特点及其翻译-文学学士毕业论文

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1、论文编号:华南师范大学增城学院本科毕业论文题目：谈品牌广告文体特点及其翻译姓名：陈妙霞学号：060124319系别：外语系专业班级：涉外翻译C班指导教师：翁涛2010年4月18日OnLanguageFeaturesandTranslationskillsofBrandAdvertisingAThesisSubmittedtotheDepartmentofForeignLanguagesZengchengCollegeofSouthChinaNormalUniversityinPartialFulfillmentofthe

2、RequirementsfortheDegreeofBachelorofArtsByChenMiaoxiaTutor：WengTaoApril18,2010.ContentsAbstract蚊翻ChapterOneIntroduction1Introduction1Aimandobjectives1Researchmethodanddatacollection2Organizationofthethesis2ChapterTwoLiteratureReview3[6]Introduction3[7]Definitiono

3、fadvertising3[8]Functionsofadvertising4[9]Previoustheoreticoftranslation4InstrumentaltranslationtheoreticofNord4FunctionalequivalenceprincipleofNida4Translationtheoreticappliedinadvertising5[10]Relatedstudiesontranslationinadvertising5[11]Summary6ChapterThreeComm

4、onnessandCharacteristicbetweenEnglishandChineseWorld-famousAdvertising7Introduction7Lexicalfeatureanditsfunction7[11]Usesimplewordandcolloquialandcommonword7[12]Properlyuseabbreviationandcompoundword8[13]UseYou-formpersonalpronoun9[11]Createandinnovateword10Synta

5、cticfeatureanditsfunction11(1)Useshortsentence，simplesentenceandellipticalsentence12(2)Useimperativesentenceandinterrogativesentence12(3)Useexclamatorysentence133.2.3Rhetoricaldeviceanditsfunction134.3Pun144.3Rhyme144.3Parody153.2.3Summary16ChapterFourTranslation

6、MethodsofAdvertising164.1Introduction174.2Literaltranslation174.3Freetranslation174.4Othertranslationmethods181..Setstranslation182..Divisiontranslation193..Creativetranslation204.5Summary22ChapterFiveConclusion235.1Introduction235.2Asummarizingoverview235.3Limit

7、ationsandsuggestions24References24Acknowledgements26AbstractAlongwiththefastdevelopmentofglobaleconomy，advertisingasamarketingstrategyisbecomingincreasinglyimportant.Studyofbrandadvertisinglanguagefeatureshasbothaestheticandcommercialvalue,whichnotonlycanapprecia

8、tethatspecialtextfromliteraryaspect，butalsohelpstomasteritscommoncharacteristic，graspingthesecretofsuccess.Thisthesiswhichcollectedanumberofexamplesaimstocondu