谈品牌广告文体特点及其翻译学位论文.doc

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1、论文编号：华南师范大学增城学院本科毕业论文题目：谈品牌广告文体特点及其翻译姓名：陈妙霞学号：060124319系别：外语系专业班级：涉外翻译C班指导教师：翁涛2010年4月18日OnLanguageFeaturesandTranslationskillsofBrandAdvertisingAThesisSubmittedtotheDepartmentofForeignLanguagesZengchengCollegeofSouthChinaNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorof

2、ArtsByChenMiaoxiaTutor：WengTaoApril18,2010.ContentsAbstract中文摘要ChapterOneIntroduction11.1Introduction11.2Aimandobjectives11.3Researchmethodanddatacollection21.4Organizationofthethesis2ChapterTwoLiteratureReview32.1Introduction32.2Definitionofadvertising32.3Functionsofadvertising42.4Previoustheoreti

3、coftranslation42.4.1InstrumentaltranslationtheoreticofNord42.4.2FunctionalequivalenceprincipleofNida42.4.3Translationtheoreticappliedinadvertising52.5Relatedstudiesontranslationinadvertising52.6Summary6ChapterThreeCommonnessandCharacteristicbetweenEnglishandChineseWorld-famousAdvertising73.1Introdu

4、ction73.2Lexicalfeatureanditsfunction73.2.1Usesimplewordandcolloquialandcommonword73.2.2Properlyuseabbreviationandcompoundword83.2.3UseYou-formpersonalpronoun93.2.4Createandinnovateword103.3Syntacticfeatureanditsfunction113.3.1Useshortsentence,simplesentenceandellipticalsentence123.3.2Useimperative

5、sentenceandinterrogativesentence123.3.3Useexclamatorysentence133.4Rhetoricaldeviceanditsfunction133.4.1Pun143.4.2Rhyme143.4.3Parody153.5Summary16ChapterFourTranslationMethodsofAdvertising174.1Introduction174.2Literaltranslation174.3Freetranslation174.4Othertranslationmethods184.4.1Setstranslation18

6、4.4.2Divisiontranslation194.4.3Creativetranslation204.5Summary22ChapterFiveConclusion235.1Introduction235.2Asummarizingoverview235.3Limitationsandsuggestions24References25Acknowledgements26AbstractAlongwiththefastdevelopmentofglobaleconomy,advertisingasamarketingstrategyisbecomingincreasinglyimport

7、ant.Studyofbrandadvertisinglanguagefeatureshasbothaestheticandcommercialvalue,whichnotonlycanappreciatethatspecialtextfromliteraryaspect,butalsohelpstomasteritscommoncharacteristic,graspingthesecretofsucces