市场营销专业英语词汇－200911

《市场营销专业英语词汇－200911》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、需要:need欲望want需求:demand产品:product关系营销:relationshipmarketing营销网:marketingnetwork生产观念:theproductionconcept产品观念:theproductconcept相关群体:referencegroup购买者角色:buyingrole购买行为:buyingbehavior认知需求:problemrecognization搜集信息:informationsearch组织者市场:organizationmarket派生需求:deriveddemand缺乏弹性:inelastic

2、demand品牌策略:brandstrategy制造商品牌:manufacturesbrand定价策略:pricingstrategie现金折扣:cashdiscount数量折扣:quantitydiscount功能折扣:functionaldiscount季节折扣:seasonaldiscount新产品定价:newproductpricing产品组合定价:product-mixpricing分销渠道:distributionchannel密集分销渠道:intensivedistribution选择性分销:selectivedistribution独家分销:

3、exclusivedistribution中间商品牌:intermediariesbrand批发商:whoksaler零售商:retailer百货公司:departmentstore超市:supermarket便利店:conveniencestore折扣店:discountstore促销组合:promotionmix交流信息:communicatinginformation人员销售:personaloselling广告策略advertisingstrateqie公共关系publicrelation营销调研:marketingresearch产品策略:prod

4、uctstrategie产品组合:productmix营销观念:themarketingconcept消费者市场consumermarket顾客满意:customersatisfaction顾客总价值:totalcustomervalue顾客总成本:totalcustomervalue营销环境:marketingenvironment营销信息系统:marketinginformationsyste市场细分策略:marketsegmentationstartegie目标市场策略:markettagetingstrategie市场定位策略marketpositi

5、oningstrategie产品市场寿命周期;theproductlifecycle销售观念:theselling/salesconcept社会营销观念:thesocietalmarketingconcept宏观营销环境:macro-marketingenvironment消费者行为模式:modelofconsumerbehavior价值,成本和满意:value,cost,andsatisfaction交换和交易exchangeandtransaction营销者和预期顾客:marketersandprospect市场营销观念:marketingmanagem

6、entphilosophyA.C.Nielson尼尔森市场研究公司absorptionofcosts成本分配accesibility可进入性accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理策略Acer宏基acquisitionnew-productdevelopmentstrategy新产品开发收购战略activity-basedcosting以活动为基础的成本系统adaptability适应性adaptationtomarketvariations适应市场变化adaptiveposit

7、ioning适应性定位additionstoexistingproductlines现有产品线的增加adequatesize准确的大小/足够的规模administeredverticalmarketingsystems管理式垂直营销系统administrativerelationships管理关系adoptercategories采购者的类型adoptionprocess采购过程advertisingandmarketsegmentation广告与市场细分advertisingandsalespromotion广告和销售促进advertisingeffect

8、s广告效果advertisingethics广告伦理