工商管理专业英语考试整理

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1、一、英译中1．Verticalintegration–垂直统一管理2．Markup–涨价3．Leadtime–订货和交货之间的时间4．StatusQuo—现状现存情况或事态5．Marketpositioning–-市场定位6．Marketsegment—市场细分7．Executive–主管、高级执行人员8．Supervisor–监督9．Elasticity–弹性10．Differentiation–差异化11．Wholesale–批发商12．Retailer–零售商13．Discount–折扣14．Margin–最低利润15．Mediaadvert

2、ising–媒体广告16．PointofPurchaseAdvertising–售卖场所广告17．Salesrepresentative–销售代表18．Compensation–薪酬19．Grossprofit–毛利20．Bidder–投标人二、中译英1.如今的消费者要面对大量的产品、品牌、价格和生产厂商。Today’scustomersfaceavastarrayofproductandbrandchoices,prices,andsuppliers.2.零售商们需要考虑目标市场和产品定位。Retailermustconsidertargetma

3、rketsandproductpositioning.3.人员招聘是人力资源管理中的一个重要部分。RecruitmentisasignificantpartofHumanResourceManagement(HRM).4.顾客的满意度和产品质量有关。Customersatisfactionisrelativetoproduct’squality.5.每个企业都应该找到自身的竞争优势。Everycompanyshouldbeawareofitscompetitiveadvantages.6.公司需要制订正确的战略。Acompanyshouldsett

4、herightstrategy.7.促销的主要目的是为了扩大销售。Salespromotionaimsmostlytopushmoreconsumerstowardpurchases.8.一份损益表的基本构成是：销售，成本，盈利或亏损。Anoperatingstatementconsistsofthreebasiccomponentsinthestatement:sales,costs,andprofit(orloss)三、简答1.Whatarethefivecompetitiveforcesthatcollectivelydetermineani

5、ndustry’slongtermattractiveness?Presentcompetitors(competitionamongexistingindustry)/potentialcompetitors/thebargainingpowerofsuppliers/thebargainingpowerofbuyers/substituteproductsThreatofnewentrantsBargainingstrengthofsuppliersCompetitionamongexistingindustryfirmsBargainings

6、trengthofbuyersThreatofsubstituteproducts2.Whatis“Strategicgroup”?Astrategicgroupconsistsoffirmspursuingsimilarstrategies—thatis,employingasimilarmixofstrategyelements.3.Whatdoesacompany’sbenefitinclude?Paidvacations/sickleave/holidays/medicalinsurance4.Whatdoes“TotalCustomerV

7、alue”include?Product/services/personnel/imagevalues5.Whatdoes“TotalCustomerCost”include?Monetary/timeenergy/psychiccosts6.Willacustomeralwaysbuyaproductthathashighestcustomerdeliveredvalue?Ifnot,whatcanbethepossiblemotivationbehind?Maybe,willnot.Forexample:ProductafromcompanyA

8、—“value”=productbformcompanyB(1)Theconstructionfirm’sbuyersen