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1、EvaluationreportforRedRiverLtd.’sbusinessplanningExecutivesummaryThepurposeofbusinessplanisfinancingfrombankorfrompersonal,sothatthecompanycanachievealong-termsustainabledevelopment,soastoRedRiverCompany,inordertogetinvestmentandgetasustainabledevelopment,thecompanyhavetomakeadeta
2、iledbusinessplanningandmakeevaluationforit.Theevaluationstandardsofthisreportcanbedividedintofoursteps,whethertheRedRiverintheappropriatestageofdevelopment,whethertheRedRiverhavethegoodmarketopportunities,whethertheRedriverhaveasatisfiedmanagementteam,whethertheRedRiverdevelopsand
3、implementsarobustbusinessplan.Theauthorhighlighttheplanning’snecessityandfeasibilityanalysisaswellastheprofitability,sothattojudgewhetherinvestorscouldgetbenefitthenmakeinvestmentforthecompany.IntroductionofthecompanyRedRiverisakindofreadingglassesmanufacturingcompanyinVietnam,the
4、missionofthecompanyistocreateasustainableeyeglassmanufacturinganddistributionoperationthatmakesaffordable,qualityready-madereadingglassesreadilyavailabletoalllowtomoderateincomeindividualsinVietnam.(None,1998)TheRedRiverCompanycommitsitselftoenablepresbyopiaVietnamesetoretainorreg
5、aintheireconomicproductivityandlivelihoodbyprovidingthemwiththemeanstoseeup-close;toenhancethequalityoflifeforpresbyopiaVietnamesebyprovidingthemwiththemeanstoperformdailytaskssuchasreadingandhouseholddutieswithease;toempowerVietnameseconsumersbyintroducingtheconceptofself-prescri
6、bedreadingglasses;toprovideeconomicopportunitiestosupplementincomeforlow-incomepeoplebyengagingtheminthedistributionsystemandotherrelatedactivities;aswellastoaccomplishthecompany’sgoalsinasociallyjustandenvironmentallysensitivemanner.DetailedanalysisfortheplanningPotentiallenderso
7、rinvestorsinthereviewofabusinessplan,theydeeplyunderstandtherelationshipbetweenriskandreturn:thegreaterthebusinessrisk,thehighertherequiredreturn.Potentiallendersandinvestorsinthereviewofbusinessplans,theygenerallymakeevaluationfortheelevenfactors.First,whethertheplanninghasmarket
8、ing1510HypotheticalcustomerExists
