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1、EvaluationreportforRedRiverLtd.’sbusinessplanningExecutivesummaryThepurposeofbusinessplanisfinancingfrombankorfrompersonal,sothatthecompanycanachievealong-termsustainabledevelopment,soastoRedRiverCompany,inordertogetinvestmentandgetasustainabledevelopment,thec
2、ompanyhavetomakeadetailedbusinessplanningandmakeevaluationforit.Theevaluationstandardsofthisreportcanbedividedintofoursteps,whethertheRedRiverintheappropriatestageofdevelopment,whethertheRedRiverhavethegoodmarketopportunities,whethertheRedriverhaveasatisfiedma
3、nagementteam,whethertheRedRiverdevelopsandimplementsarobustbusinessplan.Theauthorhighlighttheplanning’snecessityandfeasibilityanalysisaswellastheprofitability,sothattojudgewhetherinvestorscouldgetbenefitthenmakeinvestmentforthecompany.IntroductionofthecompanyR
4、edRiverisakindofreadingglassesmanufacturingcompanyinVietnam,themissionofthecompanyistocreateasustainableeyeglassmanufacturinganddistributionoperationthatmakesaffordable,qualityready-madereadingglassesreadilyavailabletoalllowtomoderateincomeindividualsinVietnam
5、.(None,1998)TheRedRiverCompanycommitsitselftoenablepresbyopiaVietnamesetoretainorregaintheireconomicproductivityandlivelihoodbyprovidingthemwiththemeanstoseeup-close;toenhancethequalityoflifeforpresbyopiaVietnamesebyprovidingthemwiththemeanstoperformdailytasks
6、suchasreadingandhouseholddutieswithease;toempowerVietnameseconsumersbyintroducingtheconceptofself-prescribedreadingglasses;toprovideeconomicopportunitiestosupplementincomeforlow-incomepeoplebyengagingtheminthedistributionsystemandotherrelatedactivities;aswella
7、stoaccomplishthecompany’sgoalsinasociallyjustandenvironmentallysensitivemanner.DetailedanalysisfortheplanningPotentiallendersorinvestorsinthereviewofabusinessplan,theydeeplyunderstandtherelationshipbetweenriskandreturn:thegreaterthebusinessrisk,thehigherthereq
8、uiredreturn.Potentiallendersandinvestorsinthereviewofbusinessplans,theygenerallymakeevaluationfortheelevenfactors.First,whethertheplanninghasmarketing1510HypotheticalcustomerExists
