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1、韩国Kakaotalk媒体精准营销研究----媒体管理论文-->摘要如今已经成为人们获取信息的重要途径，使用已经成为当前人们的生活方式，在韩国，其普及率达到95%，目前KakaoTalk的注册人数已经达到3亿，其作用已经超过短信和通话，成为人们的生活中必不可少的一个工具。作为一种新兴媒体，其目前具备哪些营销功能？有哪些值得中国借鉴的精准营销策略？本论文选择该智能终端发达的韩国KakaoTalk为研究对象，对KakaoTalk所构筑的的新型企业营销平台进行分析：一是借用SSandcalls,beeanindispensab
2、letoolinpeople'slives.Asaneedia,arketingfunction?themarketingstrategy?ThisarticleselectsthesmartterminaldevelopedKoreaKakaoTalkastheobjectofstudy,KakaoTalkanalysisofthenearketingplatformformedby:borrotheSethodtoanalyzetheKakaoTalkpresentmarketingpattern,foundsome
3、outstandingadvantagesinprice,features,suchastheexcellentteamaentexperience.Intermsofdisadvantages,Kakaotalksoftbiguity,provedinfuturedevelopment.Inopportunitiesaspects,paperthroughuserforphoneofrelyon,andintelligentphoneofdevelopmentcourseforhassummary,analysisha
4、smobileratesmunicationsmarketofpetitionsituation;IIisanalysisKakaoTalkmicro-letterofspreadfeaturesanditsmarketingspreadofapplicationstatus,analysishasKakaotalksocialtypegameoffeaturesandKakaotalkofdevelopmentprospects,onitsusingchargesprojectforvalue-addedservice
5、ofpossibilitiesforhasprospect,lastonmobilepaidofmarketforhasdiscussion;ThethirdisproposedtosolvecurrentproblemsofKakaoTalkmarketingstrategies,eremendationsforreferenceKakaoTalkforthefuturemarketingmunications.Throughliterature,casestudy,qualitativeresearchmethods
6、,suchasbingKoreadevelopmentstatusofKakaoTalk,iningKakaoTalk,andmarketingscience,municationtheory,studyitsdevelopmentpath,includingtheKakaoTalksuccessfactorsandpotentialanalysisofmobileinstantmessaging,pointingoutthatfuturedevelopmenttrendofKakaoTal-->k,Havesometh
7、eoreticalanalysisandreferencevaluetoChina.Keyessaging,SarketingMode 目录第一章绪论----------------------------------------------------------------------------------------------------11.1研究意义------------------------------------------------------------------------1.
8、2文献综述-----------------------------------------------------------------------1.3研究方法------------------------------------------------------------------------1第二章
