阿里巴巴集团价值链分析英文

《阿里巴巴集团价值链分析英文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方Contents:Contents.........................................................................................................11.Introduction................................................................................................2

2、2.Alibaba'sprofitmodelandvaluechain......................................................32.1theprofitmodel..........................................32.2valuechain…………………………………2.3theinfluence……………………3.Customer’ssupplychain…………………………3.1Alibaba’ssupplychain………………………………………3.2TheStrategicLayo

3、utofAlibaba ……………………………………4.Supplierexportingactivities……………………………………4.1MarketingChannelvalue……………………………………4.2addvalue……………………………………5.Theproposalforthefirm…………………………………6.conclusion…………………………………7.reference…………………………………8.Appendix1.............................................................

4、...9.Appendix2................................................................10.Appendix3................................................................----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方1.IntroductionAlibaba.com

5、Limitedisoneoftheworld’slargestonlinebusiness-to-business(B2B)companies.ItistheflagshipcompanyofAlibabaGroup.AlibabaGroupisthetradingplatformforsmallbusinesses.Andtheyhadalreadytobethegloballeaderofe-commercemarket.ThecompanywasfoundbyJackMain1999.JackMasaid“WeregisteredthenameAlimama,inc

6、asesomeonewantstomarryus!"(2007)TheChinaheadquarterisinHangzhouandtheinternationalheadquarterisinHongKong.InMay2003,theyinvested100milliontobuildthepersonaltradeplatform-----Taobao.InOctober2004,AlibabafoundAlipaycompany,itbasedonthesafetyintermediaryserveforalltheelectricmarketing.Untiln

7、ow,thereare11companyundertheAlibabaGroup.TheyareAlibaba,Tmall,Alipay,Alisoftware,Alimama,koubeinet,Aliyun,YahooChina,Yitaonet,China10thousandnets,Juhuasuan.ThisassignmentwillanalysethebusinessofAlibaba’sstrategyandoperatingsysteminbrief.Howdoesitcreatvalueastheleade