欢迎来到天天文库
浏览记录
ID:21978920
大小:211.38 KB
页数:21页
时间:2018-10-26
《zara市场营销战略管理研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AcknowledgmentsHereIamverygladtohavethischancetoexpressmysincerethankstomyfacultyadviserMrs.Du.Sherespectsmypersonalopinionstohavemypaperandhelpmethinkdeeplyofmytopic,soIcanfinishthepaperwithmyheart.Shealsogivesmenecessarysuggestionsandpointsoutmyfaultswithherprofoundknowledgeandsharpinsightintime
2、duringwritingmypaper.Becauseofherrigorousscholarshipandprofessionaldedicationspirit,sheweedsthroughmyconfusionsofpaper’sframeworkandcollatesthefinaldraft.ThereforeIcanhavethisbetterpaperandpunctuatesperfectlyinmyendgameofmyUniversity.Withoutdoubt,Ifeelhonoredtohavemyfouryearsuniversityschoollifein
3、Sias.Siasprovidesusabetterenvironmentwhichhelpsusbeabletogetalargeamountofprofessionalknowledgeandinformationfromthelibrary,aswellasmanyexcellentfaculties.Inhere,Ilearnmorethanthebook,suchasthepersonalability,theattitudetowardworkandtheboldinnovativespiritofentrepreneur.EverymorningIseethepresiden
4、toffacultyofforeignlanguagesstanddownstairsandwaitforeverystudentsandteachers,Ifeelkindofreverenceforhim.Finally,alotofthinksalsoneedtobeexpressedtomyinstructor,classmates,roommatesandfriendsfortheirsupportandcare,whenIfeelupsetanddepressed.It’sallofyouwhohelpmegetoutofpuzzleandhardtime,andthenhav
5、econfidenceagain.Thinkseverythinghappeninhereandhopeyouhaveawonderfullife.AbstractAfterourcountrywasfounded,ChairmanMaodevelopedtheeconomypositivelytoletpeoplehaveanabundantlife,andthengotawayfromthesorrowandpainquickly,sincetheeconomyprovidedasolidbasisforthedevelopmentofanation.Consequently,unde
6、rthissocialcondition,especiallysinceourcountryhasjoinedintheWorldTradeOrganization(WTO),moreandmoreforeigncompanieshasswarmedintoChina,withnativeenterprisesspringingupgradually.Firstly,weshouldseetheessenceofforeigncompaniesmarketingstrategyinthelightofitsdevelopment.Thispaperisgoingtodiscussthefa
7、mousenterpriseZARA,andfocusontheintegratedmarketingtoanalyzeitsmarketingstrategymanagement.Thepaperconsistsoftwopartsincludingproductsthoughtsofoperatingandproductsextensionapproaches.Thefirstpartissubdividedinto
此文档下载收益归作者所有