swot 分析法及其缺陷

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1、SWOT分析法及其缺陷　　　　摘要:SWOT分析法是一个非常行之有效的战略分析工具,常被用于帮助一个公司分析其面临的内外部环境中的优势、劣势、机会和威胁,然而在分析过程中包含了很多的主观性,不可避免地产生了一些缺陷。下载论文网/3/　　关键词:SWOT分析法战略分析战略工具　　　　▲▲Introduction　　　　ASWOTanalysisisaveryeffectivestrategicplanningtoolusedtoidentifyandevaluatestrengths,weaknesses,opportunitiesandthreatsthatacompany

2、isfacing.SWOTanalysisisusuallyperformedearlyinthestrategydevelopmentprocess.Ithelpscompaniesevaluatetheinternalsituationandtheenvironmentalfactorsthatitoperatesto.Duetolimitedresourcesthatmostcompanieshave,SWOTanalysiscanhelpacompanytofocusonitsstrengthswithopportunitiestodevelopitscompeti

3、tiveadvantagessoastooffersuperiorvaluetoitstargetmarketthanitscompetitors.SWOTanalysisalsohelpscompaniestotakeadvantageoftheirstrengthsandopportunitiesanddevelopstrategytominimizeoravoiditsweaknessesandthreats.Inthisessay,thefourmainissuestobecoveredindiscussingtheroleandpurposeofSWOTanaly

4、sisasapartoftheprocessofdevelopingamarketingstrategyandthereasonstomistakenlyviewitonasuperficiallevel.ThefirstissueisanexplanationofwhatisaSWOTanalysis.ASWOTanalysisincludesresource-basedinternalanalysisandexternalenvironmentanalysis.Followingthis,theimportanceofaSWOTanalysisinamarketings

5、trategyandstrategyplanisaddressed.Then,toinvestigateSWOTanalysisframeworkanddiscusshowtouseitispresented.Finally,somemistakesthoseareeasilyseenwhenusingSWOTanalysisarespecified.　　　　▲▲WhatisSWOTanalysis?　　　　“SWOT”isanacronymwhichrepresents“strengths”,“weaknesses”,“opportunities”and“threats”

6、.SWOTanalysisisabasic,straightforwardmodelthatprovidesdirectionandservesasabasisstepforthedevelopmentofmarketingstrategy.ASWOTanalysisconsistsoftwobasicanalysis――internalanalysis(strengthsandweaknesses)andexternalanalysis(opportunitiesandthreats).Actually,theanalysisisreplyingthefollowingq

7、uestions:　　*Whatdoesthefirmdowell?(strengths)　　*Whatdoesthefirmlackordobadly?(weaknesses)　　*Whatarethefactorsthatcanbeexploitedtothefirm’sadvantage?(opportunities)　　*Whatarefactorsthatcanpotentiallyreduceafirm’sperformance,strengths?(threats)　　(SWOTanalysis:ho