everyone in business has been told that success is all about attracting完形填空答案

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1、Everyoneinbusinesshasbeentoldthatsuccessisallaboutattracting完形填空答案　　Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers.Itsoundssimpleandachievable.But,50,wordsofwisdomaresoonforgotten.Oncecompanieshaveattractedcustomerstheyoften51thesecondhalfofthestory

2、.Intheexcitementofbeatingoffthecompetition,negotiatingprices,securingorders,anddeliveringtheproduct,managerstendtobecomecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness—52thatthecustomerremainsacustomer.　　53toconcentrateonretainingaswellasattractingcustomerscostsbusinesshuge

3、amountsofmoneyannually.Ithasbeenestimatedthattheaveragecompanylosesbetween10and30percentofitscustomerseveryyears.Inconstantlychanging54,thisisnotsurprising.Whatissurprisingisthefactthatfewcompanieshaveanyideahowmanycustomerstheyhavelost.　　Onlynowareorganizationsbeginningtowakeuptothoselo

4、stopportunitiesandcalculatethe55　　implications.Cuttingdownthenumberofcustomersacompanylosescanmakeabig56initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting(流失的)customersledto57increasesofbetween25and85percent.　　IntheUS,Domino’sPizzaestimatesthataregularcus

5、tomerisworthmorethan$5,000overtenyears.Acustomerwhoreceivesapoorqualityproductorserviceontheirfirstvisitand58neverreturns,islosingthecompanythousandsofdollarsin59profits(moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience).　　Thelogicbehindcultivatingcustomer60isimpos

6、sibletodeny.“Inpracticemostcompanies’marketingeffortisfocusedongettingcustomers,withlittleattentionpaidto61them”,saysAdrianPayneofCornfieldUniversity’SchoolofManagement.“Researchsuggeststhatthereisacloserelationshipbetweenretainingcustomersandmakingprofits.62customerstendtobuymore,arepre

7、dictableandusuallycostlesstoservicethannewcustomers.Furthermore,theytendtobelessprice63,andmayprovidefreeword-of-mouthadvertising.Retainingcustomersalsomakesit64forcompetitorstoenteramarketorincreasetheirshareofamarket.　　50.A.inparticularB.inrealityC.atleastD.firstofall