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1、AnewretailphenomenonfromJapanwhichallowscustomers阅读理解答案 AnewretailphenomenonfromJapanwhichallowscustomerstowalkawaywith freeproductsistolaunchinBritain.Fromtomorrow,visitorstoSampleTrend’s centralLondonstorecantryanythingonitsshelves,andalloftheproductscanbe takenhomewithoutch
2、arge. Foranannualmembershipfeeof~60,usersarefreetoentertheshoponcea monthandhelpthemselvestonolessthan~250worthofgoodseveryyear.Theonly ’catch’isthatshoppersareaskedtocompleteasimplequestionnaireabouteach producttheytry.Knownas‘try-vertising‘,theconceptallowsmanufacturerstotes
3、t productsandreceiveconsumerfeedback(反馈)beforelaunchingontotheopen market.ItisalreadyasensationinJapanandnowlookssettotransformthefortunes oftheembattledUKretailindustry.Ifeverythinggoeswell,countriessuchas GermanyandFrancewillgiveitatry.Accordingtonewfigures,storesarefacinga
4、 Ch ristmascrisiswiththeweakesthighstreettradingforsixmonths.MichaelGhosh, thefounderbehindSampleTrend,said,“TheconceptbehindSampleTrendisunique intheUK.Itallowsshopperstheopportunitytowalkawaywithanumberofreal, full-sizeproductsoftheirchoosingwithouthandingoverapenny.”Theco
5、nceptof in-storetry-vertisingissimplebuteffective.Businessesacrossallsectors,from cosmeticmanufacturerstobeveragemakers,placenewproductsontheshelvesat SampleTrendandwaitforconsumerstotrythemout. Customerscompleteashortl0-pointquestionnaireabouttheproduct.The feedbacktheyprovi
6、deisusedtomakeanyfinishingtouchesbeforetheproductis broughtofficiallytomarket.TheSampleTrendstorestockseverythingfrom cosmetics,foodanddrink,andhouseholdgoods.Ghosh,theformeradvertisingand salesdirectorforDisneyEurope,saidsuchfeedbackmayalsobuildbrandloyalty fromthe outset-
7、--aparticularlyappealingprospectfornewbusinesses. 24.Themostattractivepartoftheideaforcustomersisthat_. A.theyonlypay£60foralife-longmembership B.theycanhelptomaketheproductsbetter C.itwon’ttakemuchtimetofinishthequestionnaire D.theycantakethingshomewithoutpayingforthem 25.T
8、heideaof‘try-vertising’originates
