graphic designer

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1、平面设计类英语术语设计design平面设计GraphicDesign平面设计师GraphicDesigner视觉传达设计VisualCommunicationDesign整合营销传播IntegratedMarketingCommunications传播媒介communicationsmedia品牌Brand品牌忠诚brandloyalty品牌偏好brandpreference品牌广告brandadvertising标志logotypes音乐标志musicallogo海报Poster艺术art波普艺术POPart专利patent商标trademark

2、插图Illustration摄影photography招贴poster包装packaging印刷Printing青、黄、红、黑印刷CYMKprinting形式Form内容content符号symbol大创意bigidea头脑风暴法brainstorming创意creative感性诉求emotionalappeals理性诉求rationalappeals目标受众targetaudience目标市场targetmarket潜在市场potentialmarket受众目标audienceobjectives细分Segmentation需求Demands网页

3、Webpage广告advertising企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibit公众public宣传publicity直邮广告direct-mailadvertising主页homepages互联网Internet关键词keyword全球定位系统GPS消费者customer市场markets媒介media分类广告classifiedads比较广告comparativeadvertising不正当广告unfairadvertising少则多Lessismor

4、e企业识别系统CIS(CorporateIdentitySystem)视觉识别VI（VisualIdentity）理念识别MI（MindIdentity）行为识别BI（BehaviorIdentity）地铁广告subwayadvertising电视广告televisionadvertising黄页广告yellowpageadvertising街车广告streetcaradvertising软销售广告soft-selladvertising标语Slogan招贴广告posteradvertising产品定位Positioning渗透度Penetrati

5、on路牌广告billboardadvertising线上广告above-the-lineadvertising线下广告below-the-lineadvertising户外广告outdooradvertising报纸广告newspaperadvertising霓虹灯广告neonlightadvertising户外媒介out-of-homemedia媒介策略mediastrategy媒介组合mediamix媒介购买mediabuying市场调查marketresearch市场细分化marketsegmentation杂志广告magazineadver

6、tising灯箱广告lightboxadvertising全球品牌globalbrand免费广告freeadvertising直接邮递广告directmail(DM)advertising广告预算Budget动画AnimationIndustrialdesign工业设计Conspectusdesign设计概论Aestheticsofdesign设计美学Principleofdesign设计原理Historyofdesign设计历史Criticismofdesign设计批评Environmentaldesign环境设计Function功能Form形式

7、Model造型，模型Creativity创造性Theoryondesign设计理论Procedureofproductdesign产品设计程序Humanrequirement人的需要Redesignfromoriginalproduct从产品入手开展重新设计developmentaldesign开发性设计Designlanguage设计语言Perceptual感性的Lifeblood生命力的Designcomment设计评价Designculture设计文化Colormaterialsurface色彩材料表面肌理Texture材质、肌理Drawin

8、g制图Orientation定位Designhistory设计史Craftsman工匠Decorate装饰Symbol符号