2008年奥运会体育图标

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1、2008年奥运会体育图标　　PictogramsoftheBeijing2008OlympicGamesunveiled　　在北京2008年奥运会倒计时两周年之际，北京奥组委发布了北京2008年奥运会体育图标。名为“篆书之美”的北京2008年奥运会体育图标以篆字笔画为基本形式，融合了中国古代甲骨文、金文等文字的象形意趣和现代图形的简化特征，强烈的黑白对比效果的巧妙运用，使北京奥运会体育图标显示出了鲜明的运动特征、优雅的运动美感和丰富的文化内涵，达到了“形”与“意”的和谐与统一。　　TheBeijingOrganizingCommitteefortheGamesoftheXXIXOlympi

2、adreleasedthePictogramsoftheBeijing2008OlympicGamesontheoccasionofthe2-yearcountdowntotheopeningoftheGames.　　OneofthebasicimageelementsoftheOlympics，theOlympicGamesPictogramsarewidelyappliedinareassuchasOlympicdirectionalinstructionsystem，advertisingandcommunications，landscapeandenvironmentalarran

3、gement，TVbroadcastingandsouvenirdesigns.ThePictogramsplayanimportantroleinidentifyingtheOlympicsportsaswellasinOlympicmarketing.　　Named“thebeautyofsealcharacters”andwithstrokesofsealcharactersastheirbasicform，thePictogramsoftheBeijing2008OlympicGamesintegratepictographiccharmofinscriptionsonbonesa

4、ndbronzeobjectsinancientChinawithsimplifiedembodimentofmoderngraphics，makingthemrecognizable，rememberableandeasytouse.SkillfullyusingtheeffectofsharpcontrastbetweentheblackandwhitecolorswhichthetypicalChinesetraditionalartisticformofrubbingshave，thePictogramsoftheBeijingOlympicGamesdisplaydistinct

5、motioncharacter，gracefulaestheticperceptionofmovementandrichculturalconnotations，thusarrivingattheharmonyandunityofformwithconception.　　TheBeijingOlympicsPictogramscompriseof35sporticons，namelythoseofathletics，rowing，badminton，baseball，basketball，boxing，canoe/kayakflatwater，canoe/kayakslalom，cycli

6、ng，equestrian，fencing，football，artisticgymnastics，trampoline，weightlifting，handball，hockey，judo，wrestling，swimming，synchronizedswimming，diving，waterpolo，modernpentathlon，softball，taekwondo，tennis，tabletennis，shooting，archery，triathlon，sailing，volleyballandbeachvolleyball.　　InMarch2005，BOCOGinvited

7、fourprofessionaldesigninstitutesandorganizationstothesolicitationcampaignofPictogramsoftheBeijing2008OlympicGames.Thedesignbasedon“sealcharacters”byChinaCentralAcademyofFineArtsandthaton“string”byAcademyofArtsand