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时间:2018-10-15
《2008年奥运会体育图标》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、2008年奥运会体育图标 PictogramsoftheBeijing2008OlympicGamesunveiled 在北京2008年奥运会倒计时两周年之际,北京奥组委发布了北京2008年奥运会体育图标。名为“篆书之美”的北京2008年奥运会体育图标以篆字笔画为基本形式,融合了中国古代甲骨文、金文等文字的象形意趣和现代图形的简化特征,强烈的黑白对比效果的巧妙运用,使北京奥运会体育图标显示出了鲜明的运动特征、优雅的运动美感和丰富的文化内涵,达到了“形”与“意”的和谐与统一。 TheBeijingOrganizingCommitteefortheGamesoftheXXIXOlympi
2、adreleasedthePictogramsoftheBeijing2008OlympicGamesontheoccasionofthe2-yearcountdowntotheopeningoftheGames. OneofthebasicimageelementsoftheOlympics,theOlympicGamesPictogramsarewidelyappliedinareassuchasOlympicdirectionalinstructionsystem,advertisingandcommunications,landscapeandenvironmentalarran
3、gement,TVbroadcastingandsouvenirdesigns.ThePictogramsplayanimportantroleinidentifyingtheOlympicsportsaswellasinOlympicmarketing. Named“thebeautyofsealcharacters”andwithstrokesofsealcharactersastheirbasicform,thePictogramsoftheBeijing2008OlympicGamesintegratepictographiccharmofinscriptionsonbonesa
4、ndbronzeobjectsinancientChinawithsimplifiedembodimentofmoderngraphics,makingthemrecognizable,rememberableandeasytouse.SkillfullyusingtheeffectofsharpcontrastbetweentheblackandwhitecolorswhichthetypicalChinesetraditionalartisticformofrubbingshave,thePictogramsoftheBeijingOlympicGamesdisplaydistinct
5、motioncharacter,gracefulaestheticperceptionofmovementandrichculturalconnotations,thusarrivingattheharmonyandunityofformwithconception. TheBeijingOlympicsPictogramscompriseof35sporticons,namelythoseofathletics,rowing,badminton,baseball,basketball,boxing,canoe/kayakflatwater,canoe/kayakslalom,cycli
6、ng,equestrian,fencing,football,artisticgymnastics,trampoline,weightlifting,handball,hockey,judo,wrestling,swimming,synchronizedswimming,diving,waterpolo,modernpentathlon,softball,taekwondo,tennis,tabletennis,shooting,archery,triathlon,sailing,volleyballandbeachvolleyball. InMarch2005,BOCOGinvited
7、fourprofessionaldesigninstitutesandorganizationstothesolicitationcampaignofPictogramsoftheBeijing2008OlympicGames.Thedesignbasedon“sealcharacters”byChinaCentralAcademyofFineArtsandthaton“string”byAcademyofArtsand
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