战略管理10企业层级战略（多角化）课件

《战略管理10企业层级战略（多角化）课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、ChapterTenCorporate-LevelStrategy:FormulatingandImplementingRelatedandUnrelatedDiversification“Theverybesttakeoversarethoroughlyhostile.I’veneverseenareallygoodcompanytakenover.I’veonlyseenbadones.”-JamesGoldsmith©RoyaltyFree/Stockdisc/GettyImages2Cor

2、porate-LevelStrategyshouldallowacompany,oroneofitsbusinessunits,toperformthevalue-creationfunctionsatlowercostorinawaythatallowsfordifferentiationandpremiumprice.Companiesmustadoptalong-termperspectiveConsiderhowchangesintheindustryanditsproducts,technology,

3、customers,andcompetitorswillaffectitscurrentbusinessmodelandfuturestrategies.Corporate-LevelStrategyCorporatestrategyisusedtoidentify:BusinessesorindustriesthatthecompanyshouldcompeteinValuecreationactivitieswhichthecompanyshouldperforminthosebusinessesMetho

4、dtoenterorleavebusinessesorindustriesinordertomaximizeitslong-runprofitability3DiversificationStrategyisthecompany’sdecisiontoenteroneormorenewindustries(thataredistinctfromitsestablishedoperations)totakeadvantageofitsexistingdistinctivecompetenciesandbusine

5、ssmodel.Corporate-LevelStrategyofDiversificationTypesofdiversification:RelateddiversificationUnrelateddiversificationMethodstoimplementadiversificationstrategy:InternalnewventuresAcquisitionsJointventures4ExpandingBeyondaSingleIndustryBUTacompany’sfortunesar

6、etiedcloselytotheprofitabilityofitsoriginalindustry:CanbedangerousiftheindustrymaturesandgoesintodeclineMaybemissingtheopportunitytoleveragetheirdistinctivecompetenciesinnewindustriesTendencytorestontheirlaurelsandnotengageinconstantlearningStayinginsideasin

7、gleindustryallowsacompanyto:Focusitsresources‘Sticktoitsknitting’Tostayagile,companiesmustleverage–findnewwaystotakeadvantageoftheirdistinctivecompetenciesandcorebusinessmodelinnewmarketsandindustries.5ACompanyasaPortfolioofDistinctiveCompetenciesConsiderho

8、wthosecompetenciesmightbeleveragedtocreateopportunitiesinnewindustriesExistingcompetenciesversusnewcompetenciesthatwouldneedtobedevelopedExistingindustriesinwhichacompanycompetesversusnewindustr