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1、OPENINGPARAGRAPH:WhoYouAreandWhatYouWant(Purpose)开头段：介绍自己说明目的 -Statethepurposeoftheletterandwhoyouare.自我介绍 -Namethepositionforwhichyouareapplying.应聘职位 -Stateyourpersonalinterestinthecompany.对公司的兴趣 -Includehowyouheardofthepositionorthenameoftheperson
2、whoreferredyou.获知渠道 例：DearMs.Lee: AsanMBAstudentattheCrummerGraduateSchoolofBusiness,RollinsCollege,IampursuingabrandmanagementpositionwithGoldmanSnacks,apremierfoodmanufacturingcompany.Myresumeisenclosedforyourreview.Reflection: Pursuea**positionwit
3、h提到公司了就加上一句简短的对于公司的评价 PARAGRAPHTWO:WhyYouAreaGoodCandidate(Skills)第二段：为什么你是合适的人选 -Donotrestateyourresume.Usethecoverlettertosaythingsthatyoucouldnot“fit”onyourresume.不需要重复简历已有内容，自荐信是给你那些不大适合在简历上出现的信息一个发光的机会 -Relateyourskills/accomplishmentstotheemplo
4、yer’sneeds.Donotmakethereaderguesswhatyouwantandwhyyouarequalified.向你的雇主讲述你的才能和成就，不要让他去猜你有有什么能力 -Usespecificexamplestoprovewhatyouclaimwhileremainingbriefandtothepoint.用简单的例子来证明你的能力，但同时也要尽量保证简洁 -Don’temphasizeyourdesires.Focusonwhatyoucancontribute.
5、不要强调你的需要和梦想，而要集中于你能带来的价值 -Answerthequestion,“WhatcanIdoforthecompany?”Communicateinsomespecialwaythatyourskillscanbevaluabletothepotentialhirer.回答这个问题：“我能为公司做些什么？”通过独特的方式说明你可以为公司带来什么价值 WithovertwoyearsofmarketingandmanagementexperiencefromPizzaHut,In
6、c.,Icanofferyourfirmabroadskillsetwithanemphasisoncreativityandanalysis.MymarketingstrategiesatPizzaHutledtoa150%increaseinsalesvolumecoupledwithaprofitincreaseofover200%.Additionally,asaMarketingRepresentativeforNeonConcepts,Inc.,Iassistedinobtainin
7、glargecorporateaccountssuchasVuarnetFrance,ScienceDiet,Nordica,RayBan,andRollerblade. Reflection:offerabroadskillsetwithanemphasison**** 承接词：Additionally PARAGRAPHTHREE(Optional):CompanyKnowledge -Usetheirlanguage,jargon,andtechnology.Useth
8、eappropriatetermstoindicateyourabilityandexpertise.使用一些公司独有，或是业内具有专业特色的词语 -Tellthemthatyouarefamiliarwiththepurposesandgoalsofthefirm.表明你知道公司的目标和理念 -Showhowyourpersonalphilosophyaboutwork,job,place,andprofessionfitswiththepurposeoftheposition.阐明你的工作观
