公司战略管理英语原文及翻译(1)

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1、Corporatestructureandstrategy:thecaseofNike(lecturepreparedbyDeronFerguson,DepartmentofGeography;seesourcesinnotesatend)Whyarecontemporarycorporationsforcedtorestructure,andhowaretheydoingit?Howisthestructureofacorporationrelatedtoitslong-termcompetitivestrategy?Whataretheg

2、eographicimplicationsofthisrelationshipwithregardtomultinationalcorporationsandtransnationalproduction?Intoday'slecture,wewilladdressthesequestionsbylookingatthecaseofNike.(referencesforthismaterial)SETTINGTHECONTEXT:Post-Fordism,Flexibility,andtheathleticfootwearindustryBe

3、forelookingattherelationshipbetweenNike'scorporatestructureandcompetitivestrategy,itwillhelptoreviewthechangingbusinessenvironmentfacedbylargeandsmallfirmsalike.ThechangingbusinessenvironmentfacedbyfirmsinadvancedcapitalisteconomiesandsocietiesisgroundedinthetransitionfromF

4、ordismtopost-Fordism.Thechartbelowreviewsthebasiccharacteristicsofthistransition.Fordism(post-WWIItomid1970's)Post-Fordism(pasttwodecades)Production·largebatchesofstandardizedgoods·largeinventories·smallbatchesofnonstandardizedgoods·"justintime"deliveriesofmaterialsLabor·co

5、llectivebargaining(unions)·hierarchicalmanagement·rigidlydefinedjobdescriptions·"implicitcontract"ofworkers'benefitsbetweenthestate,business,andlabor·individualcontracts·"team"management·multi-skilling(highwagejobs)andde-skilling(lowwagejobs)·erosionofbenefitsand5.1-9,,serv

6、ices,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachievethegrowthof"temporary"laborTechnology·inflexiblemachines·increm

7、entalinnovation·programmablemachines;CADsystems·rapidandradicalinnovationGovernment·macroeconomicintervention("Keynesianism")andprovisionofa"safetynet"·regulationofindustryandantitrust·industry-government-unioncooperation·"neoliberalism"anddismantlingthe"welfarestate"·dereg

8、ulation·decreasingsupportforunions·declineofthemilitaryindustrialcomplexConsumptio