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1、大型节事活动对旅游品牌的影响与塑造研究——以湄洲妈祖文化节为例ResearchonLarge-scalefestivalactivitiesinfluenceandcreationontourismbrand——TaketheMeizhouMazuculturefestivalfortheexamplebeconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensuretheco
2、ppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcoreI摘要近年来，旅游业作为朝阳产业，各地纷纷把旅游业作为新的经济增长点和支柱产业来培植和发展。在旅游业受到重视的同时，旅游业的品牌化进程在新世纪中也日益受到各方重视。与此同时，全国各地推出了许多以拉动区域经济和文化发
3、展为目的的节事活动。而这些节事活动在推广目的地形象、传播区域文化、塑造区域旅游品牌、促进对外经贸合作、带动经济发展上具有重要作用。以节事为主线，将城市旅游资源进行有效的整合，塑造新颖的、独特的旅游品牌，通过营销武器，激发旅游者潜在的旅游动机，从而实现促进旅游经济增长的目标。关键词：节事；旅游品牌；推动影响；妈祖文化；品牌塑造AbstractInrecentyears,thetourismindustryhasbecameaboomingindustry,manyregionsregarditasanewmotivationoftheeconomi
4、cgrowthandtheleadingindustry,andpaymuchattentiontodevelopit.Whiletheemphasishasbeenputontourism,thebrandprocessoftourismhasalsocaughttheattentionofmanysectionsinthenewcentury.Meanwhile,thewholecountryputforwardalotofactivitiestopushthedevelopmentofregionaleconomyandculture.Th
5、eday'sevents,whichaimatpromotingtheirimages,theareaofculture,andtheregionaltourismbrandandpromotinginternationaleconomiccooperationandpromoteeconomicdevelopmentisanimportantroleinaday.Itisoneincharge,thecityofeffectiveintegrationofresourcesandcreatenewanduniquetourismbrandmar
6、ketingweapons,inspiredbythetouristpotentialofthemotivesforpromotingtheeconomicgrowthtargets.Keywords:festival;tourismbrand;promotingeffect;mazuculture;brandmold字典-查看字典详细内容beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineide
7、ntityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcoreI目录中文摘要…………………………………………………………………（I）英文摘要…………………………………………………………………（Ⅱ）一、绪论……………………………………………
8、……………………（1）（一）研究目的和意义…………………………………………………（1）（二）相关概念………………………………………………
