房地产新农村改造项目营销策略执行方案

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1、房地产新农村改造项目营销策略执行方案.doc营销策略报告2009.12.8theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,an

2、dweldbeadappearance;2.4.1.3boilerhydraulic25目录一、产品的SWOT分析二、本案目标客户三、本案总策略四、销售节点划分五、营销推广策略六、阶段性策略执行七、业务执行八、全民营销方案九、各阶段活动及执行方案十、广告表现十一、工作计划一览表十二、媒体编排及预算theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalitye

3、valuationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25一、产品的SWOT分析theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerate

4、of100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25产品的SWOT分析优点：小区规模大，大盘气势，外立面鲜明突出，错落有致，主力产品为80—120平方为主，面积区间合理符合竞争潜力，交通便利，未来政府导向氛围重缺点：区域位置离市区较远，周边生活配套差，核心竞争力缺乏机

5、会：价位、总价优势，回迁口碑效应本，二期土地变性有望开发经济适用房威胁：小产权土地性质问题，开发商无品牌支撑，后期资金流转问题，周边购买力缺乏theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,reg

6、ulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25二、本案的目标客户theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTin

7、spection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25本案的目标客户本项目所地理位置及土地性质，我们的主力目标客层为以下几种：1、主力客层集中在项目周边村庄，主要以村民回迁换房为主2、村民投资、介绍朋友3、经济收入较低图便宜想在郑州安家的外地打工族4、此区域以北村民客户：了解城市规划想进驻郑州北区版块的黄河以北人群theprovisionsofelectricpowerconstructionengineeringqualit

8、ysupervisionandquality...2