consumer behavior, e (solomon) - testbank instant ：消费者行为，e（所罗门）-题库即时

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1、ConsumerBehavior,9e(Solomon)Chapter1ConsumersRule1)Amarketerwhosegmentsapopulationbyageandgenderisusing________tocategorizeconsumers.A)demographicsB)psychographicsC)rolesD)lifestyleAnswer:ADiff:1PageRef:6Skill:ConceptObjective:1-32)Aconsumerresearcherwhoexaminesconsumers'lifestyl

2、esandpersonalitiesisstudying________.A)demographicsB)psychographicsC)socialclassD)rolesAnswer:BDiff:1PageRef:6Skill:ConceptObjective:1-33)Thegrowthofconsumptioncommunities,whichgivemembersaforumforsharingopinionsandrecommendationsaboutspecificproducts,hasbeenmostaffectedbywhichof

3、thefollowing?A)morefrequentuseofmarketsegmentationstrategiesB)thegrowthoftheWebC)decreasingbrandloyaltyintougheconomictimesD)theincreasingdiversityoftheAmericanpopulationAnswer:BDiff:2PageRef:6Skill:ConceptObjective:1-4AACSB:UseofIT24Copyright©2011PearsonEducation,Inc.4)Amarketer

4、uses________totargetabrandonlytospecificgroupsofconsumerswhoaremostlikelytobeheavyusersofthemarketer'sbrand.A)marketfilteringstrategiesB)marketsegmentationstrategiesC)the80/20strategyD)economiesofinformationAnswer:BDiff:1PageRef:6Skill:ConceptObjective:1-35)Thestudyoftheprocesses

5、involvedwhenindividualsorgroupsselect,purchase,use,ordisposeofproducts,services,ideas,orexperiencestosatisfyneedsanddesiresiscalled________.A)lifestylemarketingB)rolemarketingC)consumerbehaviorD)marketingresearchAnswer:CDiff:1PageRef:7Skill:ConceptObjective:1-16)A(n)________isape

6、rsonwhoidentifiesaneedordesire,makesapurchase,andthendisposesofaproduct.A)marketerB)consumerC)influencerD)behaviorresearcherAnswer:BDiff:1PageRef:8Skill:ConceptObjective:1-27)Accordingtothebasicmarketingconcept,afirmexiststo________.A)earnprofitsB)winmarketshareC)establishrelatio

7、nshipsD)satisfyneedsAnswer:DDiff:2PageRef:8Skill:ConceptObjective:1-224Copyright©2011PearsonEducation,Inc.8)Whichofthefollowingexplainshowaminorityofaproduct'susersmakeupamajorityofsalesoftheproduct?A)RFIDtheoryB)the80/20ruleC)marketsegmentationD)u-commerceAnswer:BDiff:2PageRef:1

8、0Skill:ConceptObjective:1-39)Peoplewhobe