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1、浅析我国连锁超市自有品牌的发展之路重庆工商大学2004级贸易经济（连锁经营）尹勇指导教师杨海丽摘要：随着超市在我国的迅速发展,超市自有品牌的开发已成为超市发展的一项重要战略。自有品牌所拥有的竞争优势有利于零售企业创造差别优势,从而锁定目标消费者,获得较高的品牌忠诚度.本文简介了我国连锁超市发展自有品牌的现状,探讨了连锁超市发展自有品牌的优势和制约因素,阐述了我国发展连锁超市的思路,指出了发展连锁超市自有品牌的对策。关键词：发展现状；促进作用；发展优势和制约因素；发展趋势和对策；Abstract：Alongw
2、iththequickdevelopmentinourcountryofsupermarket,thesupermarkethasbecomeanimportantstrategyofthesupermarketdevelopmentfromthebrandeddevelopment.Fromhavethecompetitiveadvantagethatbrandowntobeadvantageoustoretailingthebusinessenterprisetocreatethedifferencea
3、dvantage,thustargetthetargetconsumer,acquirethehigherbrandloyalty.Thistextbriefintroductiontheourcountrycatenasupermarketdevelopmentfrombrandedpresentcondition,inquiriedintothecatenasupermarketdevelopmentfrombrandedadvantageandthecheckandsupervisionfactor,
4、elaboratedthattheourcountrydevelopsthewayofthinkingofthecatenasupermarket,pointouttodevelopthecatenasupermarketfromthebrandedcounterplan.KeyWords：Developthepresentcondition;Promotethefunction;Developtheadvantageandcheckandsupervisionfactors;Developthetrend
5、andcounterplans;超市自有品牌（PrivateBrand，即PB）就是超市以自己的品牌销售产品，这样的产品既可以是按照超市的具体要求找供货商订制的，也可以是在现成的产品上贴上超市的牌子。例如家乐福的“家乐福”牌饮料，好又多的“惠宜”、“mainstains”、“simplybasic”，重百的“重百矿泉水”等。一、我国我国连锁超市自有品牌的发展现状超市自有品牌在零售业成熟的欧美国家已经非常发达，受到了众多零售企业尤其是连锁超市的追捧。有关资料显示，在各国自有品牌产品占零售业销售产品的比例方面，
6、瑞士最高，约为41.2%，英国为37.1%。在我国，自有品牌是在20世纪90年代初引入连锁经营机制后才引起广泛关注的。edgesshouldbecleaned,aftermakingsurethatnodefectshallbemarkedwithamarkerpentowritedownweldingneartheweld,includingthesloganofwelding,welders,etc.(16)weldingQianPreheatandtheweldingHouheattreatmentp
7、ipeweldingQianPreheatandtheweldingHouheattreatmentprocessconditionsweldingQianPreheatandtheweldingHouheattreatmenttemperaturetableprojectmaterialweldingQianpreheattemperature(℃)weldingHouheattreatmentandtheinsulationtime(℃/H)wallthick(mm)temperature(℃)wall
8、thick(mm)temperature(℃)20≥26100~200>36600~650/1-1.515CrMo≥10150~200>10670~700/1.2-2Preheatandtheheattreatmentprocessinthe,Innerandouterwalltemperatureshallbekeptuniform,inordertoavoidinternalstresses.Preheati
