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1、毕业论文芦笋产业的现状及发展问题研究——以永济市为例学院经济贸易学院专业市场营销年级2008级姓名巩欣辰指导教师张源媛职称讲师二〇一二年六月5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thus
2、protectingtheregionalpositionandachieve芦笋产业的现状及发展问题研究——以永济市为例摘要:永济市拥有芦笋加工企业12家。自2001年以来,年加工能力6万吨以上,形成4大类(保鲜、速冻、罐头、反季芦笋)35个型号百余个品种。芦笋产业已成为永济市主导产业之一。年出口成品罐头和速冻产品接近4万吨,总产值35亿元,产品畅销欧美、日本等43个国家和地区。永济市的芦笋产业还存在贴牌生产、缺乏销售宣传、用工短缺、没采用先进科学的种植技术、产销价格不稳定等问题。本文拟对永济市芦笋
3、产业发展中存在的这些问题进行比较全面细致的分析,并提出相应的对策和建议。关键词:芦笋;产业;发展CurrentSituationandDevelopmentoftheasparagusindustryResearch——CaseStudyYongjiCityAbstract:Yongjicityhastheasparagusprocessingenterprises12.Since2001,theannualprocessingcapacityof60,000tonsormore,theformati
4、onoffourcategories(fresh,frozen,canned-of-seasonasparagus)35modelsandmorethan100varieties.TheasparagusindustryhasbecomeoneoftheleadingindustriesoftheYongjiCity.Exportfinishedproducts,cannedandfrozenproductscloseto40,000tons,3.5billionyuanofoutputvalue,p
5、roductsellingin43countriesandregionssuchasEurope,America,Japan.YongjiasparagusindustrystillexiststheOEMproduction,lackofsalespromotion,laborshortages,nouseofadvancedscienceandcultivationtechnology,productionandmarketingpriceinstabilityandotherissues.Thi
6、sarticleintendstomorecomprehensiveanddetailedanalysisoftheseproblemsintheasparagusindustryinthedevelopmentofYongjiCity,andthecorrespondingcountermeasuresandsuggestions.KeyWords:Asparagus;Industry;Development5.1-9,,services,andmakethecitymoreattractive,s
7、trengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve目录引言11.永济市芦笋产业发展现状11.1永济市概况11.2永济市芦笋产业发展现状21.2.1种植区域广泛21.2.2种植芦笋收益高21.2.3以简单加
8、工为主31.2.4芦笋的销售现状32.永济市芦笋产业存在问题及原因分析42.1落后的科学种植技术42.2用工短缺42.3缺乏销售宣传52.3.1芦笋生产宣传不到位52.3.2芦笋消费宣传不到位52.4出口采用贴牌生产52.5出口价格受国际市场价格波动影响63、永济市芦笋产业发展的对策63.1提高科技技术水平73.1.1加大科技投入73.1.2加强科研力度73.1.3引导种植农户采用科学技术73.1.4引进科学技术83.2解决芦笋产业用工短缺现象83.2.