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1、UnitTwoBorntoSellByMariaBartiromoKathyIreland’smetamorphosisfromsupermodeltosupermogulstartedwithapairofsocks.Itwas1993,andthebeautybestknownforshowingoffstringbikinisintheSportsIllustratedswimsuitissueshadjustbeenaskedtoflauntfootwarmers.Pregnantwithherfirstchild,Irelandcontemplatedhe
2、rfutureandconcludedthatifitwasgoingtoinvolvesocks,shewouldrathersellthemthanshowthemoff.“Modelingwasawonderfulexperience,butIwantedtobuildsomethingthatwasn’tfleeting,”saysIreland,now43.“Iknewmydaystherewerenumbered,andIwantedtomoveontosomethingelse.Sockswouldbeagreatplacetostart.”Theyw
3、ere.KathyIrelandWorldwide,nowa$1.4billionlifestyledesigncompany,recentlysoldits100millionthpairofsocks.Butachievingthislevelofsuccesstookdeterminationandhardwork,andIrelandhasneverbeenafraidtofaceachallenge.Whenshewas1,sheappliedforapaperrouteinherhometownofSantaBarbara,California.“Myd
4、adshowedmethenewspaperad,whichsaid,‘Areyoutheboyforthejob?’Iwrotetotheeditor,‘Iamnottheboyforthejob,butIamthegirlforthejob.’”ShestarteddeliveringpapersonNewYear’sDay,whentheywerebulgingwithpost-holidayadcircularsandsalessupplements.“Iwasascrawnykid.AsIapproachedthisonecustomer,hestarte
5、dyelling,‘Thisisaboy’sjob!Whatareyoudoinghere?’”Althoughdiscouraged,Irelandsoonbouncedback.“Ineededtoprovehimwrong.”Andshedid:“Forthreeyearsinarow,Iwasnominatedcarrieroftheyear.”Thatdrivestoodheringoodsteadthroughherturnassupermodeland,later,asshewaslaunchingherbusiness.Irelandandthete
6、amthatmanagedhermodelingcareerhadlongheldtheideaofleveragingherlooksintosomethingmorelasting.“Ifeltthatifwomenembracedoursocks,wewouldbeontosomething,anditwouldbeagoodfoundationforourbrand,”Irelandsays.“Atfirst,peoplesaid,‘Youcan’tbuildabrandbasedonsocks.’Butjustbecauseithasneverbeendo
7、nedoesn’tmeanthatitcan’tbedone.”Toturntheideaintorealitytookmoney–andthatwassomethingIrelandwasshortof.Shehadtriedearlierbusinessventures,buttheyhadfailed,makingheracreditrisk.Furthermore,shehadtoconvincebankersthatshewasmorethanjustaprettyface.“Themodelingmadepeopleawareofme,butitma
