中国汽车经销商发展及融资渠道探讨

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1、中国汽车经销商发展及融资渠道探讨学校代码:学号:10246073025501硕士学位论文(专业学位)中国汽车经稍商发展及融资票道探讨院系:管理学院专业:高级管理人员工商管理姓名:郭久琳工作单位:南京福联汽车销售服务集团指导教师:李若山教授完成日期:2010年4月17日073025501郭久琳中国汽车经销商发展及融资渠道探讨目录摘要............................……‘................................................................……，...................

2、……1AbStract............................................................................................................................……21序论.............................................................................................................................……31.1研究背景与动机....

3、..............................................................························，····……31.2研究目的...........................................................................................................……41.3研究架构.................................................................

4、..........................................……42理论综述.....................................................................................................................……52.1融资种类及其特点................................····……~···············································……52.2融资成本计算及优势.

5、..........................············，·············································……122.2.1上市融资与银行借款融资成本..........................................................……123我国汽车经销商经营现状..…，.................................................................................……巧3.1汽车销售服务产业链及投资

6、生命周期.........................................................……巧3.1.1汽车销售服务产业链..........................................................................……巧3.1.2从行业发展的生命周期确定投资方向..............................................……173.1.3中国乘用车市场行业概况.........................................

7、.........................……183.2美国汽车经销商发展过程.............................................................................……193.3中国汽车经销商经营发展现况分析..........................................……，............……223.4中国汽车经销商集团发展的SWOT分析....................................................……243.4

8、.1集团化发展的优势.........