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1、《经济学家》读译参考Translated&EditedbyChenJilongTEXT3Foodfirmsandfat-fighters食品公司与减肥斗士Feb9th2006FromTheEconomistGlobalAgendaFiveleadingfoodcompanieshaveintroducedalabellingschemefortheirproductsintheBritishmarket,inanattempttoassuagecriticswhosaytheyencourageobesity.Butconsumergroupsareunh
2、appyallthesame.Isthefoodindustry,liketobaccobeforeit,abouttobe*engulfed[1]byawaveoflawsuitsbroughtonhealthgrounds?五家业内领先的食品公司采取了一项方案,就是在其投入英国市场的食品上作出标注,力图堵住那些说他们鼓励肥胖的批评人士的嘴。不过,消费者团体仍然不开心。食品业会像之前的烟草一样,被卷入一场关乎健康的诉讼之中吗?KEEPINGfitrequiresacombinationofhealthyeatingandregularexercise.O
3、nthesecondoftheseatleast,theworld’sfoodcompaniescanclaimtobesettingagoodexample:theyhavebeenworkingupquiteasweatintheirattemptstofendoffassaultsbygovernments,consumergroupsandlawyerswhoaccusethemofpeddlingproductsthatencourageobesity.Thisweeksawtheunveilingofanotherindustryinitiat
4、ive:fiveleadingfoodproducers—Danone,Kellogg,Nestlé,KraftandPepsiCo—introducedalabellingschemefortheBritishmarketwhichwillshow“guidelinedailyamounts”forcalories,fats,sugarandsaltonpackaging.Thenewlabelswillstarttoappearonthefirms’crisps,chocolatebars,cheeseslices*andthelike[2]overt
5、henextfewmonths.Anumberofotherfoodgiants,suchasCadburySchweppesandMasterfoods,havealreadystartedputtingguidelinelabelsontheirproducts.将健康的饮食习惯和经常性的锻炼二者结合才可以让身体保持健康。至少就第二点而言,全球的食品公司可以说是树立了一个很好的典范:为了避开政府、消费者团体以及律师们的抨击——指责食品公司四处兜售促进肥胖的产品,他们已经累得大汗淋漓了。本周,食品业的另一举措也公诸于世:五家业内领先的食品厂商——Dano
6、ne,Kellogg,Nestlé,Kraft以及PepsiCo——在英国市场实施了一项商品标注计划,即在包装上标明卡路里(热量)、脂肪、糖和盐的“每日摄入量指南”。在接下来的几个月里,这些食品公司的土豆条、巧克力棒、干酪片等等包装上将开始出现这类新标注。其它许多食品业巨头如CadburySchweppes和Masterfoods也已经着手在其产品上加入指导性标记。Thefoodcompaniessaydoingthiswillempowerconsumers,allowingthemtomakeinformeddecisionsaboutwhichfoo
7、dsarehealthy.(1)Butconsumergroupshavecriedfoul.TheypointoutthattheFoodStandardsAgency,agovernmentwatchdog,isduetorecommendadifferenttypeoflabellingschemenextmonth:a“trafficlight”systemusingcolourstotellconsumerswhetherproductshavelow,mediumorhighlevelsoffat,saltandthelike.Thefoodf
8、irms,theysay,haverushedtointroduc