从中西方文化角度分析狼图腾国外滞销的原因

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1、桂林理工大学中西方文化课程论文题目AnalysingReasonsofpoorsalesofwolftoteminwesterncountriesfromculturalperspective07英语4班赵春艳3091221915号Abstract:Everynationhasitsowncultureandtradition,andbooksprovideusagoodwaytocommunicatewitheachother.Wecanacquireandstudyanothercountry’scultureandtraditionbyreadingrela

2、tivebooks.Andwealsocanpromoteourculturebypublicizingournation’sgoodbooks.Butinfact,somebookswhicharebestsellersinourowncountrycouldnotbegoodsellersinwesterncountriesandcouldnotplayingtheessentialrolesofculturebridges.Mostofforeignerscannotknowrichandabundantchineseculturebyreadingrela

3、tivebooks.Forexample,wolftotemwhichwasoneofthebest-sellingbooksinchinacouldnotenjoygoodpublicityinwesterncountries.Whilesomebest-sellingbookswhichwerebroughtinChinafromwesterncountriesalsohadgoodmarketsinourcountry.Whatdoreasonsliein?Thispaperaimsatdiscussingthisquestionindetailsfromc

4、ulturalpointofview.Outline:一：thegeneralintroductiontowolftotem1:abriefintroductiontotheauthorofthisbook;2:abriefintroduciontowolftotem’scontent;3:culturesincludedinwolftotem;二：wolftotem’ssellingsituationinwesterncountries三：thereasonswhywolftotemhadpoorsalesinwesterncountries.1:thetran

5、slationproblems;2:theupdatedmarketingconcepts;1.1thechinesepeople’smarketingconcepts1.2thewesternpeople’smarketingconcepts3:culturalinflunencebetweenChineseandwesternbooks3.1Readers’differentreadinghabits3.2Authors’differentcreatingthoughts一：Ageneralintroductiontowolftotem1:theauthoro

6、fthisbookJiangRong,theauthorofthisbook,wasborninBeijingin1946.HecametoInnerMongoliain1967andlivedtherefornearlyelevenyears.Hedigtoowolf'sden,raisedasmallwolf,hadwitnessedcountlessbattleshappenedamongwolvesandpeople,wolvesandhorses.thequalityofthewolfandpeople’sworshiptowolvesattracted

7、JiangRong.finallyhespentalmostsixyearswritingthenovelWolfTotem.2:AbriefintroduciontoWolfTotem’scontent:WolfTotemisthefirstbookthatmakeswolfasthemainobjectdescriptioninawholebook.Itisbasedontheauthor'sownpersonalexperience,leadingreaderstoarealandvividwolf’sworld.WolfTotemisanovelabout

8、theex