张利新营销录音讲稿

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1、张利《新营销新营销新营销新营销》目录：01感悟新营销.........................................................................................202企业利润与现金流...................................................................................703企业利润与市场份额...........................................................................

2、.....1204新营销的出发点――竞争............................................................................1705新营销的本质――创造顾客价值......................................................................2306营销结果从何而来..................................................................................2907-08价值链之争......

3、...............................................................................3507..................................................................................................3508..................................................................................................4009-10整合资源做营

4、销.................................................................................4609..................................................................................................4610..................................................................................................5311企业销售之道

5、......................................................................................5912盈利模式与竞争优势-................................................................................6413-14新营销打造成本优势.............................................................................7013...................

6、................................................................................7014...................................................................................................7615-16新营销打造渠道优势.............................................................................8215................

7、...................................................................................8216...................................................................................................8717-18新营销之“任脉”和“督脉”..................