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1、Relationship-basedBusinessProcessCrowdsourcing?JackiO’Neill&DavidMartinXeroxResearchCentreEurope,6ChemindeMaupertuis,38240,Meylan,France{Jacki.Oneill,David.Martin}@xrce.xerox.comAbstract.Newtechnologiesdonotalwaysbenefittheworker,especiallywhenharnessedbyorganisationsse
2、ekingevercheaperlabour.Crowdsourcingisatechnology-enabledwayofworkingwhichoffersthepotentialtobringworktofarflungcommunities.However,itissomethingofadouble-edgedswordandtherearemanysocio-technicalandethicalchallenges.Inthemicro-taskmarketcrowdsourcingplatformstendtobede
3、signedlargelyfortheadvantageoftheorganisationrequestingwork,ratherthantheworker.Thispapercontributestoresearchcallingtoredressthisbalance[2,6].Itdescribesthefindingsofanethnographicstudyofanoutsourcedbusinessprocess–healthcareformdigiti-zation–asperformedbyworkersin-off
4、ice(India)and@Home(USA).Itre-vealsthecomplexitiesoftherelationshipsbetweenworkerandorganisationandarguesthatdesigningsomeaspectsoftheserelationshipsintocrowdsourcingplatformsandapplicationsisasbeneficialfortheorganisationasitisfortheworker.Keywords:Crowdsourcing,ethnogr
5、aphy,businessprocessoutsourcing,rela-tionship-basedcrowdsourcing1IntroductionNewtechnologiesoffernewpossibilitiesforworkingandthereareon-goinggovern-mentandprivateinitiativesinmostcountriesthroughouttheworldwhichaimtohar-nessthepowerofinformationandcommunicationtechnolo
6、gies(ICTs)forsocio-economicdevelopment.Forexample,governmentinitiativesinruralIndiahaveledtotheuseofICTstocreatejobsinruralareasfromenablingsmallproducerstotakepart12inlargeorderproductiontoruralBusinessProcessOutsourcing(BPO).However,newapplicationsofICTsarenotalwayspr
7、imarilymotivatedtobenefittheworkersinceworkreconfigurationandtechnologydesignisoftenmotivatedorharnessedbyorganisationsseekingevercheaperlabourpools.Commonapproachesincludea)deskilling,typicallydividingcomplextasksintosmallerpartsandusingICTstoassistlowerskilledworkerst
8、ocompletetheseparts;b)offshoring;distributingtheworktoareaswherelabourischeap,oracombinationofbotha)andb).Apoi
